- published: 05 Feb 2014
- views: 60561
Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is the systematic study of people and cultures. It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. An ethnography is a means to represent graphically and in writing the culture of a group. The word can thus be said to have a "double meaning," which partly depends on whether it is used as a count noun or uncountably. The resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.
Ethnography, as the presentation of empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology, but it has also become popular in the social sciences in general—sociology, communication studies, history—wherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a people's ethnogenesis. The typical ethnography is a holistic study and so includes a brief history, and an analysis of the terrain, the climate, and the habitat. In all cases it should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality. An ethnography records all observed behavior and describes all symbol-meaning relations, using concepts that avoid causal explanations.
Are you interested in the cultures of other people? Well, you might be interested in watching this video...because we are going to journey through ethnographic research!
A short film about coming down from your Ivory Tower and conducting ethnographic research-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
A brief introduction to the history, epistemology, purpose, and practice of ethnography.
Learn more about the importance of conducting ethnographic research and how it can help you to craft a digital solution that your target users will actually use. Please visit http://eccles.utah.edu/sorenson-center-for-discovery-and-innovation/digital-wellbeing-video-series/ for your exercise and further resources. Music: "Sunny" - www.bensound.com
Gerry Katz, Executive Vice President of Applied Marketing Research, explains how ethnographic research can be used to gain deep insights about how customers use your products or services on a daily basis.
A lecture on ethnography and managing the research role by Graham R Gibbs taken from a series on research methods and research design given to masters (graduate) students at the University of Huddersfield. This is part 1 of two, and examines the nature of ethnography, looks at some classic examples of ethnographic work using participant observation and considers some of the issues of managing the research role when doing participant observation. For those interested, here is a short video with more details of the Tearoom Trade study that I mention. http://youtu.be/rsFa10JFats
The Android notifications product, engineering, and user experience teams recently conducted an immersive ethnographic study in New York City to better understand how people manage their attention in their daily lives, and how smartphone notifications play a role in that process. Does your app send notifications to users? Learn: WHAT people want to know? WHEN they want to know it? HOW should information be presented to be most actionable and effective? See all the talks from Google I/O 2016 here: https://goo.gl/olw6kV Watch more Android talks at I/O 2016 here: https://goo.gl/Uv3jls Watch more Chrome talks at I/O 2016 here: https://goo.gl/JoMLpB Watch more Firebase talks at I/O 2016 here: https://goo.gl/JTH9Fr Subscribe to the Google Developers Channel: http://goo.gl/mQyv5L #io16 #Go...
Timecode bibliography 01:26 - (Mai, 2006) 01:54 - (Quick, 2006) 2:30 - (Kolko, 2006) 3:57 - (Ross, 2012) 4:22 - (Kolko, 2006) 4:48 - (Kolko, 2006) 5:29 : (Kolko, 2006) 5:50 (Quick, 2006) 7:01 (IDEO, no date) Bibliography Mai, Jacqueline. (2009), Ethnographic Interviews - Interviewing and Observing Users, available at : https://confluence.sakaiproject.org/display/UX/Ethnographic+Interviews+-+Interviewing+and+Observing+Users Cooper-Wright, Matt (2016) Understanding People [Lecture], Hyper Island, Manchester UK. 29 February. Kolko, John (2006), Ethnography and Gathering Data: Contextual Inquiry, Interviews & Observation, available at : http://jonkolko.com/projectFiles/scad/IDUS215_02_Ethnography_GatheringData.pdf Jason C. Quick (2006), Translating field research through contextual in...