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Secrets of the 'Real People' Chevrolet Campaign

Advertising Age 02 May 2017
And it's hard to ignore the evidence ... The brand has stuck with actor Potsch Boyd, who plays the moderator in the focus-group style ads. Ad Age recently caught up with Chevrolet U.S ... .
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The Reality of Those 'Real People, Not Actors' Ads

The Atlantic 15 Aug 2016
During commercial breaks at the Olympics viewing parties I’ve been at in the past week, one company’s ads have consistently sent the room into a round of existential questions ... Power awards? ... But the strategy does run the risk of irritating viewers ... Majoros insists that the “real people” really are real (though the moderator is an actor, Potsch Boyd).
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