The intrigue surrounding Taylor Swift's unlikely union with English actor Tom Hiddleston, and whether it's more fauxmance than romance, had initially helped distract attention from her new look.
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All anyone could talk about was their international tour of love - kissing on a Rhode Island beach, walking with Mrs Hiddleswift in the English countryside, sight-seeing in Rome, back to Rhode Island for a bikini-clad, celebrity-filled July 4 soiree, and then on to Australia where she is supporting her new beau while he does some hard graft on a movie set with Chris Hemsworth.
One whole month into their relationship and it seems that "Hiddleswift" is already so last year, and people have moved on to the next topic: "Did Taylor Swift have a boob job?"
![The intrigue surrounding Taylor Swift and Tom Hiddleston's relationship has died down, and people are now interested in ...](/web/20160717115722im_/http://www.smh.com.au/content/dam/images/g/q/1/w/l/4/image.related.articleLeadwide.620x349.gq3wad.png/1468478315970.jpg)
Media outlets are running headlines like: "Taylor Swift sparks plastic surgery rumours", "new photos show Taylor Swift with a surprisingly larger bust" and "has Taylor Swift had a secret boob job?"
Ariel Winter, Modern Family star who underwent breast reduction surgery last year at the age of 17, has weighed in on the "has she or hasn't she?" debate.
"It took me a while to feel that way, you know, accepting myself. I just hope girls can learn to accept themselves, whatever they look like, however big or small their breasts are," Winter told The Talk. "And even, I have to say, you know, even if Taylor Swift did get her boobs done, good for her if she felt like she wanted to."
Twitter is also lighting up with "boob job" references aimed at the Shake it Off singer.
![Swift pictured left in May and right in July.](/web/20160717115722im_/http://www.smh.com.au/content/dam/images/g/q/5/g/r/8/image.related.articleLeadwide.620x349.gq3wad.png/1468478315970.jpg)
"The women of the office are entering hour three of their 'did Taylor Swift have a boob job?'" argument. It is heated," one wrote.
Another said. "How did I only just find out about Taylor Swift's boob job? Do you think the real reason she switched boyfriends is to distract from this?"
![The red "America" bikini top she wore for her July 4, celebrity-filled soiree that first ignited speculation surrounding ...](/web/20160717115722im_/http://www.smh.com.au/content/dam/images/g/q/5/h/4/o/image.related.articleLeadwide.620x349.gq3wad.png/1468478315970.jpg)
"Taylor Swift for sure got a boob job, right?" another asked.
Breast augmentation had continued to rise in popularity in the past decade. Statistics in the US show that of the 1.7 million cosmetic surgical procedures performed in 2015, breast augmentation was the most popular. That's 279,143 procedures, up 31 percent from 2000. (Comparable statistics are not available for Australia).
![Media outlets are running headlines like: "Taylor Swift sparks plastic surgery rumours".](/web/20160717115722im_/http://www.smh.com.au/content/dam/images/g/q/5/h/r/o/image.related.articleLeadwide.620x349.gq3wad.png/1468478315970.jpg)
Swift has championed real beauty, with all its flaws, in previous interviews.
"I definitely have body issues, but everybody does," Swift told MSN a few years ago. "When you come to the realisation that everybody does that – even the people that I consider flawless – then you can start to live with the way you are. I've read interviews with some of the most beautiful women who have insecurities. And you look at them and you're like 'How do you have? Name one thing wrong with yourself', and they could name a handful."
But years under the spotlight as one the world's most famous women, whose face often appears under tabloid photo collections headlined "flat-chested celebrities", could very well have taken its toll.
Of course, the highest earning celebrity for 2016 with a truckload of awards has nothing to prove.
As she sang in her hit single, she'll "shake it off, shake it off".
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