BRAND OVERVIEW
The Sun-Herald and The Sunday Age’s must-read weekly magazine, Sunday Life’s one big goal is to inspire. Inspire your body, inspire your mind.
With this in mind, Sunday Life creates beautiful, lively and inspirational pages in food, home, fashion, travel and health & wellbeing. With every single page, we want to motivate – whether it’s with a new idea or thought, a trend or tip, a profile, a real-life story, or a drive to purchase or activity.
Demographics
Gender
39% Male
61% Female
Age
- 8% 14 to 29
- 16% 30 to 44
- 40% 45 to 64
- 36% 65 Plus
Social Grade
- 34% Social Grade A
- 23% Social Grade B
- 21% Social Grade C1
- 13% Social Grade C2
- 9% Social Grade DE
Income
- 13% Less than $40,000 per year
- 19% $40,000-$79,999 per year
- 14% $80,000-$119,999 per year
- 23% $120,000 or more per year
Lifestage
9%
S.I.N.K.S
9%
D.I.N.K.S
22%
Families
42%
Empty nesters
Occupation
- 31% Managers
- 5% C-Suites
- 16% Business Decision Makers
- 3% Technical Trades
- 4% Community & Personal Services
- 7% Clerical & Administrative
- 3% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2016 | Nielsen Online Ratings May 2016.
Print readership
-
NSW431,000
-
VIC358,000
-
Total789,000
Print overview
What’s Inside
Food: Every week, we will showcase a famous & fabulous chef and their special offerings.
Health & Wellbeing: Michelle Bridges dishes our fabulous tips as well as offering mouth-watering healthy recipes. Jacqueline Pascarl dispenses her unique advice in her agony aunt column.
Ties That Bind: This column peeks into the private loves of real people and celebrities, interviewing mothers and daughters about their ties that bind.
Feature Stories: Combining in-depth profiles with lifestyle pieces, trends, stories and fly-on-the-wall and first person reads, we peek into the photo albums and lives of celebrities with several very personal pages.
Travel: Sunday is the perfect time to plan, scheme … or just daydream about travel, so Sunday Life’s dribble-inducing regular travel section is also about inspiration.
Fashion: Not only will Sunday Life showcase creative fashion shoots, beautiful models and interesting locations, we will also cover real advice for real people.
Trends & Products: It’s a products page – but with an edge: something you want, something you need, something to eat and something to read.
Home: We’ll be discovering the most precious possessions of our most stylish people, then learning how to steal the look with real product ideas. Beautiful.
Download Sunday Life the Sunday Life Rate Card and / or the Sunday Life Deadlines
View Sunday Life ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2016 | Figures are Average Issue Readership.