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Get the latest strategies for growing your business through Facebook, Instagram and the Audience Network. Join our webinar series on this year’s hottest topics including how to use Instagram in your marketing strategy, crafting video for mobile, performance marketing best practices, what you need to know to plan your holiday 2016 campaign and much more.

When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90% of time spent on mobile is spent in apps¹ and 58% of mobile purchases in the US are made through apps².

However, not every person who installs an app will take actions within it that are valuable to businesses, like making a purchase, booking a trip or reaching a certain level within a game. Thirty days after people install an app, only 6% of them are still using it³.

In other words, not all app installs are equal. As mobile app businesses evolve, it’s increasingly important for them to connect with the people who are likely to not just download their apps, but to take valuable actions within them. Today, we’re announcing a new way for advertisers to reach the people who will bring more value over time. We’re also sharing new ways for businesses to drive app installs and re-engagement.

The 2016 Facebook Innovation Spotlight was kicked off in March to recognize and encourage the industry partners who create technology and services that make advertising on Facebook, Instagram, Atlas and Liverail easier and more effective. You can explore the work of the excellent companies that has been highlighted so far in the winners gallery, as well as get caught up on what’s happened in Spotlight recently on the Facebook Marketing Partners news page.

Today we’re announcing the winners in the Real Results category.