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@doubleclick

DoubleClick connects the right people, in the right moments, to make digital advertising work better.

가입일: 2009년 10월

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  1. 메인 트윗

    If you missed the , you can read all of the announcements and innovations here:

  2. The has passed, but you can still watch 's keynote address here:

  3. Learn why more brands and broadcasters are using private marketplaces for video advertising:

  4. Explore Direct, its deal types and impact with our new interactive report:

  5. As things continue to evolve in unpredictable ways, we look forward to being your partner in the journey. Thank you.

  6. Kristen O’Hara, CMO at Time Warner, shares how they deliver better user experiences with the DoubleClick platform.

  7. And with Tag Guaranteed deals for DBM, advertisers using DBM will be able to transact programmatic deals with publishers not using DFP.

  8. We’re extending Programmatic Guaranteed beyond DoubleClick Bid Manager to other buying platforms.

  9. . has been testing this feature to exclude their current subscribers from acquisition campaigns

  10. We’re adding audience list controls to Programmatic Guaranteed so marketers can exclude/include specific audiences.

  11. We're announcing DBM planning, bringing the power of programmatic planning directly into the DoubleClick stack.

  12. We're helping publishers maximize yield with features that remove complexity and improve UX and speed.

  13. We’re pleased to announce support for outstream video ads in non-video content as part of our DFP Platform.

  14. Video is growing like crazy. We want to help advertisers reach audiences with video in a more creative way.

  15. Whether via programmatic or direct.

  16. We now offer a complete solution for publishers to place across all of their web and app inventory.

  17. Advertisers will be able to buy native ads programmatically, at scale, in Bid Manager.

  18. We’re launching Programmatic Native in Bid Manager to make better ads that fit the environment and improve UX.

  19. We're investing in AMP Landing Pages to speed up and improve the post-click experience too.

  20. We’re announcing AMP for Ads, AMP technology applied to ad creatives so everything loads fast.

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