- published: 04 Jul 2016
- views: 38747
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
The first modern press releases were created by Ivy Lee. Lee's agency was working with the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. Ivy Lee and the company collaborated to issue the first press release directly to journalists, before other versions of the story, or suppositions, could be spread among them and reported. He used a press release, in addition to inviting journalists and photographers to the scene as a means of fostering open communication with the media.
Public relations pioneer Edward Bernays later refined the creation and use of press releases.
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I saw her standin’ on the corner
A yellow ribbon in her hair
All my boys could not help cryin’
Looky there, looky there
That’s tough, she’s diggin’ me
Young blood, yes, it is
Young blood
Young blood
Can’t get you outta my mind
Just one look and I was captured
I tried to walk but I was lame
Just could not help myself from shoutin’
What’s your name, what’s your name
Now looky here, girl, come here, baby
Young blood
Young blood
Young blood
Can’t get you outta my mind
What crazy stuff, she looked so tough
I had to follow her all the way home
Then things went bad, I met her dad
What’s he say, boys? “You’d better leave my daughter alone”
I couldn’t sleep a wink for tryin’
I saw the risin’ of the sun
All night long my heart was cryin’
She’s the one, she’s the one
I saw her first, she wants me
Young blood, yes, it is
Young blood
Young blood
Can’t get you outta my mind
What crazy stuff, she looked so tough
I had to follow her all the way home
Then things went bad, I met her dad
“Look, get your hands off my daughter
Before I play a little Hank Aaron meledy on your head
Ya understand
I couldn’t sleep a wink for tryin’
I saw the risin’ of the sun
All night long my heart was cryin’
She’s the one, she’s the one
Let’s take a walk, sugar, just get your car
Young blood, yes, it is
Young blood
Young blood