- published: 11 Apr 2016
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Levi Strauss & Co. ( /ˌliːvaɪ ˈstrɔːs/), also known as LS&CO or simply Levi's, is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. In 1873 Levi Strauss and tailor Jacob Davis received a U.S. patent to make the first riveted men's work pants out of denim: the first blue jeans. The company briefly experimented (in the 1970s) with a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss's four nephews. The company's corporate headquarters is located at Levi's Plaza in San Francisco.
Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide. The core Levi's was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion.
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C'mon drift away through fundamental boundaries
To find ourselves surrounding
The ones who've already gone and come back stronger
All is numb
I've been lost too long
My fate's been mistakenly chosen
All is numb
Yeah I've done you wrong
My fate's been mistakenly chosen
Here you'll stay
Where lies are spread wide open
And ties are not so strong
That place you'll never find me
I've already gone
[chorus]
I guess my thinking too much is what's been fuckin' me up
It's my own worst enemy, but
It will never own me...
Who am I kidding anyway?
[chorus]