- published: 13 Sep 2013
- views: 200108
Syco Entertainment, often known simply as Syco, is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 50 in offices in London and Los Angeles and manages a string of high-profile television and music brands through partnerships with Sony Music labels and TV production partners, most notably FremantleMedia.
Syco was initially owned by Simon Cowell, then sold to Sony. But in 2010, a new company was formed as a 50/50 partnership between Cowell and Sony, keeping the pre-existing name Syco but titled as Syco Entertainment. In 2015, it was announced that the Syco Entertainment joint venture would be extended for a further 6 years. Retail billionaire Sir Philip Green, a close friend of Cowell, serves as an advisor to the company.Karren Brady, television personality and vice-chairman of West Ham United F.C., also serves as an advisor to the company.
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