Samsung Electronics

Samsung Electronics launches new smartphones

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• published: 11 Mar 2016
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삼성 갤럭시S7 50개국 출시... 소비자 요구 모두 담았다 The wait is over -- Samsung's latest range of Galaxy smartphones hit shelves across Korea this morning. Samsung says it focused on adding as many new features as possible,... and is confident the new models will break all previous sales records. Kim Min-ji introduces to the Galaxy S-7 and S-7 Edge.. Will Samsung's latest smartphones be able to turn the tide in the much saturated smartphone market? After being unveiled to the public last month,... the Galaxy S7 and S7 Edge were launched in some 50 countries worldwide,... including its home turf. You can pick up a 32 gigabyte Galaxy S7 for 690 U.S. dollars in Korea,... and the Galaxy S7 Edge for 770 dollars -- both slightly cheaper than their predecessors. Samsung says they focused on addressing consumers' wants and needs. "Our aim in making the S7 and S7 Edge was to make them much more valuable and comprehensive than conventional smartphones. We tried to incorporate in the latest models the innovation that consumers wanted in a phone." So what features make the latest models stand out? "The metal and glass encased smartphones are water and dust resistant… come with batteries that last a lot longer,... not to mention some of the popular features from previous models." Samsung has also adopted a "dual pixel sensor" for the cameras... for the first time in smartphone history -- which will enhance photo quality to levels of top notch cameras. Some of the first consumers who came to check out the products had mixed opinions. "I'm happy they brought back the SD memory slot,... it really enhances memory capacity." "It looks pretty much the same as the S6,…maybe the functions are better. Honestly with so many phones on the market today, I don't really think the upgrades justify buying a new phone." Nevertheless,... the tech giant says its confident that sales of the Galaxy S7 will surpass that of the previous S6,... which sold about 38 million units last year. But with Samsung's local rival LG Electronics soon to launch its new G5 -- the industry's first "modular type" smartphone, which can connect with various accessories to improve sound and enhance camera functions -- the world's biggest smartphone maker is in for a tough challenge. "The design is not very different from its previous model and rather than focus on innovation,... it's more like... being faithful to the basics. Rather, it's the new LG smartphone that's under the spotlight. The modular smartphone is likely to create a market sensation." While analysts say the release of the latest models may bring a slight uptick in profits for Samsung's mobile division, they don't have major game-changing aspects that will win over consumers. Kim Min-ji, Arirang News. Visit ‘Arirang News’ Official Pages Facebook(NEWS): http://www.facebook.com/newsarirang Homepage: http://www.arirang.com Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld