Vevo

Vevo (/ˈviːvoʊ/; VEE-voh; stylized vevo or VEVO) is a multinational video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME), and Abu Dhabi Media, and based in New York City. Launched on December 8, 2009, Vevo hosts videos syndicated across the web, with Google and Vevo sharing the advertising revenue.

Vevo offers music videos from two of the "big three" major record labels, UMG and SME. EMI also licensed its library for Vevo shortly before launch; it was acquired by UMG in 2012.Warner Music Group was initially reported to be considering hosting its content on the service, but formed an alliance with rival MTV Networks (now Viacom Media Networks). In August 2015, Vevo expressed interest in licensing music from Warner Music Group.

History

The concept for Vevo was described as being a streaming service for music videos (similar to the streaming service Hulu, a streaming service for movies and TV shows after they air), with the goal being to attract more high-end advertisers. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon Music and iTunes. UMG acquired the domain name vevo.com on November 20, 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the United States, overtaking MySpace Music.

Katy Perry

Katheryn Elizabeth "Katy" Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and actress. After singing in church during her childhood, she pursued a career in gospel music as a teenager. Perry signed with Red Hill Records and released her debut studio album Katy Hudson in 2001, which was commercially unsuccessful. She moved to Los Angeles the following year to venture into secular music after Red Hill ceased operations. After being dropped by The Island Def Jam Music Group and Columbia Records, Perry signed a recording contract with Capitol Records in April 2007.

Perry rose to fame in 2008 with the release of the singles "I Kissed a Girl" – which sparked controversy for its homosexual themes – and "Hot n Cold" from her second album, a pop rock record titled One of the Boys. Her third album, Teenage Dream (2010), ventured into disco, and contained the U.S. Billboard Hot 100 chart-topping singles "California Gurls", "Teenage Dream", "Firework", "E.T.", and "Last Friday Night (T.G.I.F.)" as well as the number-three single "The One That Got Away". The album became the first by a female artist to produce five number-one Billboard Hot 100 songs, and the second overall after Michael Jackson's album Bad. In March 2012, she reissued the album as Teenage Dream: The Complete Confection, which produced the songs "Part of Me" and "Wide Awake".

Britney Spears

Britney Jean Spears (born December 2, 1981) is an American singer and actress. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, she performed acting roles in stage productions and television shows as a child before signing with Jive Records in 1997. Spears's first and second studio albums, ...Baby One More Time (1999) and Oops!... I Did It Again (2000), became international successes, with the former becoming the best-selling album by a teenage solo artist. Title tracks "...Baby One More Time" and "Oops!... I Did It Again" broke international sales records. In 2001, Spears released her self-titled third studio album, Britney, and played the starring role in the film Crossroads (2002). She assumed creative control of her fourth studio album, In the Zone (2003), which yielded the worldwide success of the "Toxic" single.

In 2007, Spears's much-publicized personal issues sent her career into hiatus. Her fifth studio album, Blackout, was released later that year, and spawned hits such as "Gimme More" and "Piece of Me". Her erratic behavior and hospitalizations continued through the following year, at which point she was placed under a still ongoing conservatorship. Spears's sixth studio album, Circus (2008), included global chart-topping lead single "Womanizer". Its supporting tour The Circus Starring Britney Spears was one of the highest-grossing global concert tours in 2009.