Sire Records is an American record label, owned by Warner Music Group and distributed by Warner Bros. Records.

The label was founded in 1966 as Sire Productions by Seymour Stein and Richard Gottehrer, each investing ten thousand dollars into the new company. Its early releases as a record label were issued in 1968, distributed by London Records. From the beginning, Sire introduced underground, progressive British bands to the American market. Early releases included the Climax Blues Band, Barclay James Harvest, Tomorrow, Matthews Southern Comfort and proto-punks The Deviants. The label was distributed by Polydor Records from 1970 until 1971, during which time the now-famous logo was introduced, and then by Famous Music from 1972 to 1974, during which the progressive rock band Focus charted with their 1972 hit "Hocus Pocus". In the seventies, Sire released a number of compilation LPs, including the 3 volume "History Of British Rock" series, and diverse artists such as The Turtles, Duane Eddy, The Small Faces and Del Shannon. ABC Records inherited Sire's distribution contract when it acquired Famous Music in 1974. The UK signing policy was vindicated when Climax Blues Band scored a Top 40 hit in 1977 with "Couldn't Get It Right". Also in 1977 Stein, who had worked with the group in the 1960s, convinced the Shangri-Las to reform and return to the studio. But the trio was unhappy with the quality of material it recorded, and the trio opted out of its contract. Those tracks have yet to be released.

DJ Icey, (born Eddie Pappa), is a DJ and electronic music producer, credited by Allmusic as having helped to "jump-start the increasingly fertile dance scene in and around Orlando, FL, during the '90s".E, the Incredibly Strange History of Ecstasy credits him as "the prime founder of the Funky Breaks and the Florida Breaks. 1999's Rave America indicates that "the preoccupation with backbeats" characteristic of the Orlando sound was developed by DJ Icey.Rolling Stone writes that DJ Icey was "one of the original Florida DJs responsible for kick-starting the American progressive house and trance scene".

Originally named DJ Icee, he had to change his name because a local Orlando ice cream manufacturing company by the same name threatened to sue him. was born in Florida. Known for marrying the diverse strands of Chicago Hip house and English break-beat house, he rose to prominence DJing for the now defunct Orlando club The Edge, a position he held from 1991 to 1996. In 1993, he created his own label, Zone, named in honor of the UK labels O-Zone and D-Zone. In 2000, CMJ New Music Monthly described him as "an expert in funky, sped-up hip-hop", and by 2001, Billboard was listing him along with Crystal Method, DJ Micro and Ãœberzone as "perennial figure[s] in the burgeoning funky breaks underground scene."

The Veronicas are a rock band from Brisbane, Australia, formed in 1999 by twin sisters, Jessica and Lisa Origliasso. In addition to music, the sisters market their own line of clothing which debuted in 2007.

In 2005, The Veronicas released their first studio album entitled The Secret Life of... which peaked at #2 on the Australian charts and gained an Australian ARIA certification of 4x platinum for 280,000+ sales. In total, the album spawned five singles, three of which were top ten singles in Australia.

In 2007, the duo released their second studio album, Hook Me Up, which also peaked at #2 on the Australian charts and earned an Australian ARIA certification of 2x platinum for 140,000+ sales. To date, the album has garnered four Australian top ten singles. The album's title track, "Hook Me Up", was The Veronicas' first #1 single in Australia.

In 2004, Lisa Origliasso and Jessica Origliasso were introduced to the Music Director of The Bell Hughes Music Group (BHMG), Hayden Bell. After producing some demo recordings with the twins, Bell invited them to sign a publishing agreement with Excalibur Productions (a subsidiary of BHMG). In the process, Bell helped facilitate their progression in musical style from acoustic pop to the more rhythmic rock pop approach that is now their trademark. On the strength of these demos, Bell took them to meet the executives at Engine Room (a subsidiary of PBL (Packer) Group) and they were immediately signed to a production deal. To further develop their song writing skills, Bell connected them with several internationally acclaimed songwriters and producers including Clif Magness (who has written with Avril Lavigne), Billy Steinberg (Madonna, Cyndi Lauper), Max Martin (Britney Spears, Katy Perry, P!nk), Eric Nova, Dead Mono and Vince DeGiorgio, where they created a catalogue of over 50 songs.