Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status.

Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.

Industries that use this model include mail order book sales clubs and music sales clubs, cable television, satellite television providers with pay-TV channels, satellite radio, telephone companies, cell phone companies, internet providers, software providers, websites (e.g., blogging websites), business solutions providers, financial services firms, fitness clubs, lawn mowing and snowplowing services and pharmaceuticals, as well as the traditional newspapers, magazines and academic journals.

Ek Villain

Ek Villain (English: One Villain) is a 2014 Indian romantic thriller directed by Mohit Suri. The film stars Riteish Deshmukh, Sidharth Malhotra and Shraddha Kapoor in lead roles, and tells the story of a hardened criminal whose terminally ill wife is murdered by a serial killer. The film was produced by Ekta Kapoor and Shobha Kapoor under Balaji Motion Pictures and ALT Entertainment. Upon its release on 27 June 2014, the film received mixed to positive reviews from the critics, and was a commercial success.

Plot

The movie starts with Aisha (Shraddha Kapoor) calling her husband and leaving a message for him. A mysterious man in a hood breaks into her house, murders her with a screwdriver, and throws her out of the window. At her funeral, CBI officer, Aditya Rathore (Shaad Randhawa), points out to the police, that it is vital to track down the murderer or else Guru Pratap Singh (Sidharth Malhotra), Aisha's husband, would go on a killing spree. He misguides Guru by blaming Guru's former boss, a gangster Caeser (Remo Fernandes), for killing Aisha. In a flashback, he reveals that Guru used to work as a hitman for Caeser. Two years back, Guru had mercilessly killed a young man in a fit of anger, in front of his mother and younger brother. She told Guru that one day God would make him pay for all his crimes.

Shraddha Kapoor

Shraddha Kapoor (born 3 March 1989) is an Indian film actress and singer who works in Bollywood films. The daughter of actor Shakti Kapoor, she began her acting career with a brief role in the 2010 heist film Teen Patti, and followed it with her first leading role in the teen drama Luv Ka The End (2011). Kapoor received a Filmfare Award for Best Actress nomination for her breakthrough role in the romantic drama Aashiqui 2 (2013) and portrayed the Ophelia character in Haider (2014), an adaptation of William Shakespeare's tragedy Hamlet. Kapoor's biggest commercial successes are the thriller Ek Villain (2014) and the dance film ABCD 2 (2015).

Early life and background

Kapoor was born and raised in Mumbai into a mixed ethnic family. On her father's side, Kapoor is of Punjabi descent, and on her mother's side, she is of predominantly Marathi ancestry. Like her mother, Kapoor has stated that she is a complete Marathi. She has said that she went through a tomboyish phase as a child. Kapoor's family members, including her father Shakti Kapoor and mother Shivangi Kapoor, her elder brother Siddhanth Kapoor, her two aunts Padmini Kolhapure and Tejaswini Kolhapure are actors in films.

Tata Teleservices

Tata Teleservices Limited (TTSL) (BSE: 532371) is an Indian broadband and telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in various telecom circles of India.

History

In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Docomo, a subsidiary of Tata Teleservices, for about ₹130.7 billion (US$1.9 billion) or an enterprise value of ₹502.69 billion (US$7.4 billion). NTT DOCOMO announced on 25 April 2014 that they are going to sell 100% of their shares in Tata DOCOMO to Tata Teleservices and exit Indian Telecom. The reason for exit is because of huge loss of $1.3 billion.

In February 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a franchisee model basis. By April 1, 2015, all Virgin Mobile CDMA & GSM customers have been migrated into the umbrella Tata Docomo brand (Tata Indicom for Delhi NCR).

Tata DoCoMo

Tata DOCOMO is an Indian cellular service provider on the GSM, CDMA and platform-arising out of the strategic joint venture between Tata Teleservices and NTT Docomo in November 2008. DOCOMO stands for Do Communications Over Mobile Network. It is the country's seventh largest operator in terms of subscribers (including both GSM and CDMA).Fast growing network. On 2015 spectrum auction tata docomo won 10 mHz frequency bandwidth in Tamil Nadu circle

History

Tata DOCOMO is part of the Indian conglomerate Tata Group. The company received the license to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one-second pulse especially in semi-urban and rural areas.