BRAND OVERVIEW
WAtoday combines the relevance of local news with the national strength of the Fairfax Media network. WAtoday provides Western Australian’s everything they need in news, politics, sport and important events.
Multimedia, video and audio complement breaking news, analysis, entertainment and opinion provided by some of the State’s most influential commentators, making WAtoday your complete destination for local, national and world news.
Contact
![](http://web.archive.org./web/20160718150843im_/http://www.adcentre.com.au/wp-content/uploads/default-contact.jpg)
Liz Molyneux
National Sales Western Australia
+61 (08) 9220 1575
Email Liz Molyneux
Demographics
Gender
54% Male
46% Female
Age
- 16% 14 to 29
- 19% 30 to 44
- 43% 45 to 64
- 22% 65 Plus
Social Grade
- 27% Social Grade A
- 23% Social Grade B
- 20% Social Grade C1
- 18% Social Grade C2
- 12% Social Grade DE
Income
- 15% Less than $40,000 per year
- 20% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 23% $120,000 or more per year
Lifestage
12%
S.I.N.K.S
17%
D.I.N.K.S
26%
Families
31%
Empty nesters
Occupation
- 27% Managers
- 4% C-Suites
- 19% Business Decision Makers
- 8% Technical Trades
- 3% Community & Personal Services
- 7% Clerical & Administrative
- 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2016 | Nielsen Online Ratings May 2016.
Total digital readership
-
Unique Audience828,000
-
Page Views7,768,000
-
Time Per Person (hh:mm:ss)00:13:20
Source: Nielsen Digital Ratings Monthly | May 2016.
Desktop readership
-
Unique Audience553,000
-
Page Views3,970,000
-
Time Per Person (hh:mm:ss)00:16:21
Source: Nielsen Digital Ratings Monthly | May 2016.
Smartphone readership
-
Unique Audience216,000
Source: Nielsen Digital Ratings Monthly | May 2016.