- published: 24 Mar 2014
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Kinder Surprise, also known as a Kinder Egg or, in the original Italian, Kinder Sorpresa, is a confection manufactured by Italian company Ferrero. Originally intended for children, it has the form of a chocolate egg containing a small toy, often requiring assembly.
Kinder Surprise originated in 1972 in Italy as Kinder Sorpresa. The German word "Kinder" in the name came about because in 1967, Ferrero's German subsidiary introduced Kinder Chocolate ("Kinderschokolade") to the German market, and in 1968 that product was introduced to Ferrero's native Italy, establishing the "Kinder" brand there, prior to the introduction of the Kinder Sorpresa chocolate eggs. Kinder Surprise eggs were introduced to the German market in 1974, and for many years this was the largest market for the product.
The toys are designed by both inside designers and external freelancers (for example the French artist André Roche based in Munich) and manufactured by many companies worldwide, such as Produzioni Editoriali Aprile, a small company based in Turin, Italy, run and founded by two brothers, Ruggero and Valerio Aprile.