Maybach 57 and 62

The Maybach 57 (chassis no. W240) and 62 (chassis no. V240) were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG (now Daimler AG). They are derived from the Benz Maybach concept car presented at the 1997 Tokyo Motor Show. The concept car was based on the Mercedes-Benz S-Class sedan, as are the production models. The Luxury Brand Status Index 2008 voted the Maybach first place, ahead of Rolls-Royce and Bentley. The models ceased production in 2013, due to continued financial losses for the marque, and sales at one-fifth the level of the profitable Rolls-Royce models.

History

Wilhelm Maybach was an engineer who worked with Gottlieb Daimler to design combustion engines. The first Daimler-Maybach automobile was built in 1889. Over the years, the Maybach name developed into a brand name for automobiles that were typically very large, powerful, and luxurious. For example, the Maybach Zeppelin DS 8 Cabriolet built in 1929 had side sections that could be lowered completely to allow it to be used as a car in a parade. In 2003, DaimlerChrysler AG's competitor, BMW AG, purchased the ultra-luxury brand Rolls-Royce. The Maybach brand name was reintroduced in 2002 to be a direct challenger to BMW's top vehicle, the Rolls-Royce Phantom.