Day Parting and Ad Scheduling in AdWords for a Successful 2015 | CPC Strategy

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• published: 26 Feb 2015
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Day Parting refers to the act of adjusting bids for certain hours in the day and/or days of the week for your ads. Q1 is a prevalent time to be thinking about the 2014 Ad Schedule performance to figure out which slots, hours and days of the week perform well, allowing retailers to turn that information into a smart optimized strategy for 2015. ================================================== See The Full Article at Our Blog: http://www.cpcstrategy.com/blog/2015/02/day-parting-ad-scheduling-2015-video/ ================================================ “This practice is pretty well known, but people don’t implement Day Parting as much as they should. They know it exists but in order to do it right, it takes effort, analysis and adjusting,” Brannon said. A common mistake is that retailers set up the schedule but don’t invest in follow-up. “You have to analyze your entire performance – look at what time slots really stood out and where you have opportunities to expand or adjust your bids downward or even pause completely,” he said. Typically, the follow-up compiles data from quarter to quarter, taking into consideration a variety of behavior changes including seasons and holidays. “There is no reason you shouldn’t be doing this because it can improve the ROI of your campaign. We are here – not only to figure out how to save retailers money, but how to make more money by practicing these types of exercises.” Subscribe to CPC Strategies YouTube Channel: https://www.youtube.com/user/CPCStrategy?sub_confirmation=1