"Forget the Coffee, Marge, It's Never Very Good" Folgers Instant Coffee Commercial #5 1960s

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• published: 29 Feb 2016
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Classic TV Commercials playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_I3wE8to5xHS4P6v_2baOU3 more at http://coffee.quickfound.net Margie tells Mr. MacGregor "Phil would rather drink cafeteria coffee than mine." Then Mac tells Margie about NEW Instant Folgers coffee--tastes as good as fresh perked. Public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ https://en.wikipedia.org/wiki/Folgers Folgers Coffee is a popular brand of coffee in the United States, part of the food and beverage division of The J.M. Smucker Company... Company history The precursor of the Folger Coffee Company was founded in 1850 in San Francisco, California, U.S., as the Pioneer Steam Coffee and Spice Mills. William H. Bovee, the owner of the Pioneer Steam Coffee and Spice Mills, saw an opportunity to produce roasted and ground coffee ready for brewing. Before that, Californians had to purchase green coffee beans and roast and grind them on their own. To help build his mill, Bovee hired James A. Folger as a carpenter. James had arrived from Nantucket Island at the age of 15 with his two older brothers during the California Gold Rush. In the 1850s, kerosene began to offer a cheaper alternative to whale oil, which had been Nantucket's life-blood, resulting in the re-purposing of many of its ships to bring coffee from South America to San Francisco.[2] After working at Bovee’s mill for nearly a year, James had saved enough money to stake a claim in the company and headed out to mine for gold. He agreed to carry along samples of coffee and spices, taking orders from grocery stores along the way. Upon his return to San Francisco in 1865, James became a full partner of The Pioneer Steam Coffee and Spice Mills. In 1872, he bought out the other partners and renamed the company to J.A. Folger & Co. In 1861, James married, and he and his wife had four children. Two of the children worked for the family business. In 1889, James died, and his oldest son, James A. Folger II, stepped into the role of president of J.A. Folger & Co at the age of 26. In the 1900s, the company began to grow dramatically due primarily to a salesman named Frank P. Atha. Atha sold coffee in the California area, but proposed to James Folger II that he open and manage a Folgers Coffee plant in Texas. The company grew exponentially after Atha opened the Texas plant. Under the mid-20th century leadership of Peter Folger, the brand became one of the principal coffee concerns in the world's largest coffee market: North America. Procter & Gamble (P&G;) acquired Folger's in 1963 and removed the apostrophe from its name. During P&G;’s ownership, Folgers became the number-one coffee brand in America. P&G; announced in January 2008 Folgers would be spun off into a separate Cincinnati-based company. In June 2008, P&G; reversed itself and announced Folgers would be acquired by the end of 2008 by The J.M. Smucker Company. Utilizing a rare financial technique called a Reverse Morris Trust, Smucker purchased Folgers in November 2008 and made it a subsidiary... Advertising Folgers is promoted with the slogan "The best part of waking up is Folgers in your cup!" It is well associated with a jingle featured in almost every advertisement since 1984, with lyrics by Susan Spiegel Solovay and Bill Vernick, and music by Leslie Pearl. Over the years it has been rearranged and performed by many famous musicians, such as Randy Travis, Aretha Franklin, and Rockapella. Folgers was known for many years for television ads involving "Mrs. Olson," a Swedish neighbor who invariably recommended a cup of Folgers coffee for the characters in the commercial, who were almost always housewives with various problems making delicious-tasting coffee. From 1965 to 1986, actress Virginia Christine reminded viewers Folgers was "mountain grown, the richest kind of coffee." Folgers promoted their instant coffee in 1970s and early 1980s ads which took the viewer inside various gourmet restaurants while a voice-over (played by Bryan Clark) whispered, "We are here at (insert name of four-star restaurant), where we've secretly replaced the fine coffee they usually serve with Folgers Crystals. Let's see if anyone can tell the difference!" Clark ended the commercials with the line, "Folgers Crystals...coffee rich enough to be served in America's finest restaurants..."