- published: 10 Aug 2014
- views: 2224464
Product placement, brand integration or embedded marketing, is, according to the United States Government "any form of audio-visual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration".
Product placement stands out as a marketing strategy because it is the most direct attempt to derive commercial benefit from "the context and environment within which the product is displayed or used" The technique can be beneficial for viewers, since interruptive advertising removes them from the entertainment.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement, brand integration—with the vast majority of that (80%) in commercial TV programming." said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."
Joshua Paul "Josh" Davis (born June 29, 1972), better known by his stage name DJ Shadow, is an American music producer and DJ. He is a prominent figure in the development of instrumental hip hop and first gained notice with the release of his highly acclaimed debut album Endtroducing...... He has an exceptionally large personal record collection, with over 60,000 records.
DJ Shadow was experimenting with a four-track recorder while in high school in Davis, California, and began his music career as a disc jockey for the University of California, Davis campus radio station KDVS. During this period he was significant in developing the experimental hip hop style associated with the London-based Mo' Wax record label. His early singles, including "In/Flux" and "Lost and Found (S.F.L.)", were genre-bending works of art merging elements of funk, rock, hip hop, ambient, jazz, soul, and used-bin found records. Andy Pemberton, a music journalist writing for Mixmag, coined the term "trip hop" in June 1994 to describe Shadow's "In/Flux" single and similar tracks being spun in London clubs at the time. Though his music is hard to categorize, his early contributions were certainly important for alternative hip hop. He has cited Kurtis Mantronik, Steinski, and Prince Paul as influences on his sample-based sound, further claiming that "lyrics (...) were confining, too specific". His music rarely features more than short clips of voices or vocal work.
It's a tangible death and I can almost handle it.
When it cancels my breath hold your hand over my candle then rest.
There's no pain in this fist's release.
I put my elbows on the window frame, glass pressed against my cheeks.
Everything I see is mine.
I never look back--I couldn't ask the same of those I leave behind.
They're just bubbles rushing toward the water's surface.
A clumsy stage hand making a grand exit...caught in the curtains.
A person should have pulled this rope long ago.
Before the water hole froze over I saw the snow.
The best cue for rescue is a couple yanks.
Pressed my luck, held my breath enough, but then my stomach sank.
Should have never been walking the plank with cement shoes
without an oxygen tank or wet suit.
But you don't need a hook for the worms to dance.
Destitute conditions leave fishermen victims of circumstance.
Off to the bathroom to sniff another line.
There's a big party going on and you're not invited.
Now I'm just howling at the moon, sippin' on its shine.
There's a huge rock hurling through space, won't you help me light it?
Playing jump rope with my veins tonight.
Budget's dumb low; but I paid the price.
The DJ saved my life.