- published: 14 Nov 2012
- views: 14112
A consumer is a person or organization that uses economic services or commodities.
In economic systems consumers are utilities expressed in the decision to trade or not.
The consumer is the one who pays to consume goods and services produced. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution.
Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization.
The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users. A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business. As of all potential voters are also consumers, consumer protection takes on a clear political significance.
William Melvin Hicks (December 16, 1961 – February 26, 1994) was an American stand-up comedian, social critic, satirist, and musician. His material, encompassing a wide range of social issues including religion, politics, and philosophy, was controversial, and often steeped in dark comedy. He criticized consumerism, superficiality and banality within the media and popular culture, which he characterized as oppressive tools of the ruling class that keep people "stupid and apathetic".
At the age of 16, while still in high school, he began performing at the Comedy Workshop in Houston, Texas. During the 1980s, he toured the United States extensively and made a number of high-profile television appearances; but it was in the UK that he amassed a significant fan base, filling large venues during his 1991 tour. He also achieved a modicum of recognition as a guitarist and songwriter.
Hicks died of pancreatic cancer on February 26, 1994 in Little Rock, Arkansas, at the age of 32. In subsequent years his work gained a significant measure of acclaim in creative circles—particularly after a series of posthumous album releases—and he developed a substantial cult following. In 2007 he was voted sixth on Britain's Channel 4 list of the 100 Greatest Stand-Up Comics, and rose to number four on the 2010 list.