Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Carly Rae Jepsen

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Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter from Mission, British Columbia, and later based in Vancouver. In 2007, she placed third in Canadian Idol season five's competition. Jepsen independently released her debut album, Tug of War, in 2008. In 2011, she released the single "Call Me Maybe", which was followed in 2012 by her debut EP, Curiosity, and her second album, Kiss. "Call Me Maybe" reached number one in 18 countries during 2012 and was the year's best-selling single worldwide. Jepsen's third album, Emotion, was released in 2015 with mostly positive reviews, and was heavily influenced by songs from the 1980s. Its lead single "I Really Like You" reached the top 5 in the United Kingdom, the top 10 in Japan, top 15 in Jepsen's native Canada, and top 40 in the United States.

Jepsen has received multiple awards and nominations, including three Juno Awards, a Billboard Music Award, and an Allan Slaight Award. As of May 2015, Jepsen has sold more 20 million records worldwide.