- published: 13 Apr 2011
- views: 22122
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release". Fraser Seitel also refers to press releases as being, "the granddaddy of public relations writing vehicles."
Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.
I saw her standin’ on the corner
A yellow ribbon in her hair
All my boys could not help cryin’
Looky there, looky there
That’s tough, she’s diggin’ me
Young blood, yes, it is
Young blood
Young blood
Can’t get you outta my mind
Just one look and I was captured
I tried to walk but I was lame
Just could not help myself from shoutin’
What’s your name, what’s your name
Now looky here, girl, come here, baby
Young blood
Young blood
Young blood
Can’t get you outta my mind
What crazy stuff, she looked so tough
I had to follow her all the way home
Then things went bad, I met her dad
What’s he say, boys? “You’d better leave my daughter alone”
I couldn’t sleep a wink for tryin’
I saw the risin’ of the sun
All night long my heart was cryin’
She’s the one, she’s the one
I saw her first, she wants me
Young blood, yes, it is
Young blood
Young blood
Can’t get you outta my mind
What crazy stuff, she looked so tough
I had to follow her all the way home
Then things went bad, I met her dad
“Look, get your hands off my daughter
Before I play a little Hank Aaron meledy on your head
Ya understand
I couldn’t sleep a wink for tryin’
I saw the risin’ of the sun
All night long my heart was cryin’
She’s the one, she’s the one
Let’s take a walk, sugar, just get your car
Young blood, yes, it is
Young blood
Young blood