Rocawear

Rocawear is an American clothing manufacturer based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z, and has had annual sales of $700 million. Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.

R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.

In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing, and product development.

In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.

Jay Z

Shawn Corey Carter (born December 4, 1969), known by his stage name Jay Z (formerly Jay-Z), is an American rapper, record producer, entrepreneur, and investor. He is one of the most financially successful hip hop artists and entrepreneurs in America. In 2014, Forbes estimated Jay Z's net worth at nearly $520 million. He is one of the world's best-selling artists of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his musical work, and numerous additional nominations. Consistently ranked as one of the greatest rappers ever, he was ranked number one by MTV in their list of The Greatest MCs of All-Time in 2006. Three of his albums, Reasonable Doubt (1996), The Blueprint (2001), and The Black Album (2003), are considered landmarks in the genre with all of them featured in Rolling Stone's list of the 500 greatest albums of all time.

As an entrepreneur and investor, Jay Z co-owns the 40/40 Club, and is the co-creator of the clothing line Rocawear. He is the former president of Def Jam Recordings, co-founder of Roc-A-Fella Records, and the founder of Roc Nation. He also founded the sports agency Roc Nation Sports and is a certified NBA and MLB sports agent. As an artist, he holds the record for most number one albums by a solo artist on the Billboard 200 with 13. Jay Z also has had four number ones on the Billboard Hot 100, one as lead artist. On December 11, 2009, Jay Z was ranked as the tenth-most successful artist of the 2000s by Billboard as well as the fifth top solo male artist and fourth top rapper behind Eminem, Nelly, and 50 Cent. He was also ranked the 88th greatest artist of all time by Rolling Stone.