Facebook Marketing Partners Specialty Showcase: Content Marketing

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success.

As part of our Specialty Showcase series, we’re going to highlight different marketing challenges on the blog over the next few months and talk about the partners who can help solve them. We’ll also showcase a few partners and businesses who have had success working together within each specialty. This week we’re highlighting content marketing.

Original content can be key for effective marketing materials, but designing and managing eye-stopping creative is no small task. That’s where our content marketing partners come in. These partners range from content creators to content management technology providers. They can help marketers promote content on Facebook efficiently, provide marketing insights, or make it easier to create great marketing material by accessing a global network of writers, photographers and filmmakers.

Working with a content marketing partner has helped businesses achieve real results. ReFUEL4 helped streaming music service, Spotify, connect with over 40 designers to craft ad creative around Spotify’s messages—“Millions of songs in your hands” and “Your favorite songs at your fingertips.” The campaigns resulted in three times more app installs compared to previous campaigns.

See a full list of Facebook Content Marketing Partners and Instagram Partners. And be on the lookout for more posts in the Specialty Showcase series.