Market research

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Market research is a key factor in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Malcolm Gladwell

Malcolm Timothy Gladwell, CM (born September 3, 1963) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). All five books were on The New York Times Best Seller list.

Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology. Gladwell was appointed to the Order of Canada on June 30, 2011.

Early life

Gladwell was born in Fareham, Hampshire, England. His mother is Joyce (née Nation) Gladwell, a Jamaican-born psychotherapist. His father, Graham Gladwell, is a mathematics professor from Kent, England.

Steve Jobs

Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officer (CEO) of Apple Inc.; CEO and largest shareholder of Pixar Animation Studios; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and founder, chairman, and CEO of NeXT Inc. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s, along with Apple co-founder Steve Wozniak. Shortly after his death, Jobs's official biographer, Walter Isaacson, described him as the "creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing."

Adopted at birth in San Francisco, and raised in the San Francisco Bay Area during the 1960s, Jobs's countercultural lifestyle was a product of his time. As a senior at Homestead High School in Cupertino, California, his two closest friends were the older engineering student (and Homestead High alumnus) Wozniak and his countercultural girlfriend, the artistically inclined Homestead High junior Chrisann Brennan. Jobs briefly attended Reed College in 1972 before dropping out, deciding to travel through India in 1974 and study Buddhism.