Idaho Industrial Commission | "The Saw" (:30 TV Ad)

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• published: 11 Oct 2013
• views: 429

Hired by the Idaho Industrial Commission to develop a broadcast campaign that educated business owners about the importance of being in compliance with Idaho's worker's compensation laws, DaviesMoore embraced the challenge of communicating a complex and somewhat dry subject in a memorable and innovative way. We developed a campaign centered on the concept of time -- hindsight and foresight -- literally freezing workplace accidents in time. In television, we were inspired by visually stunning technology we've seen on the web called cinegraphs or cinemagraphs, which are essentially animated gifs created from high-definition video. Creatively, this was one of the greatest challenges we have undertaken in years because we weren't sure exactly how to pull it off. Together with our partners at Tri-Digital Group, we created two spots that simultaneously make the viewer smile and cringe at the same time. The result is an innovative campaign that successfully delivers some complex business and legal issues in an easily understood and compelling way. To view more of the DaviesMoore portfolio: http://daviesmoore.com/portfolio