Metro Trains Melbourne

Metro Trains Melbourne, known colloquially as simply 'Metro', is the franchise operator of the suburban railway network of Melbourne, Australia. Metro Trains Melbourne is a joint venture between the Hong Kong-based MTR Corporation (60%), John Holland Group (20%) and UGL Rail (20%).

Metro Trains Melbourne operates a fleet of 407 three-car train sets on 837 kilometres of track. There are sixteen regular service train lines and one special events train line. The train fleet travels over 30 million kilometres and provides more than 228 million customer boardings each year, over 14,000 services each week and carries over 415,000 passengers each weekday. Metro Trains Melbourne is also responsible for 215 railway stations and employs a workforce of 3,500 rail professionals including train drivers, mechanical and electrical engineers, network operations specialists and customer service representatives.

The actual railway tracks, infrastructure and rolling stock is owned by VicTrack on behalf of the State Government, and is leased to Public Transport Victoria which then sub-leases them to Metro Trains Melbourne. Metro Trains has faced criticism in the past and was voted the worst rail system in Australia in 2011.

Melbourne

Melbourne (/ˈmɛlbərn/, AU ⁱ/ˈmɛlbən/) is the capital and most populous city in the Australian state of Victoria, and the second most populous city in Australia and Oceania. The name "Melbourne" refers to the area of urban agglomeration (as well as a census statistical division) spanning 9,900 km² (3,800 sq mi) which comprises the broader metropolitan area, as well as being the common name for its city centre. The metropolis is located on the large natural bay of Port Phillip and expands into the hinterlands towards the Dandenong and Macedon mountain ranges, Mornington Peninsula and Yarra Valley. Melbourne consists of 31 municipalities. It has a population of 4,347,955 as of 2013, and its inhabitants are called Melburnians.

Founded by free settlers from the British Crown colony of Van Diemen's Land on 30 August 1835, in what was then the colony of New South Wales, it was incorporated as a Crown settlement in 1837. It was named "Melbourne" by the Governor of New South Wales, Sir Richard Bourke, in honour of the British Prime Minister of the day, William Lamb, 2nd Viscount Melbourne. It was officially declared a city by Queen Victoria in 1847, after which it became the capital of the newly founded colony of Victoria in 1851. During the Victorian gold rush of the 1850s, it was transformed into one of the world's largest and wealthiest cities. After the federation of Australia in 1901, it served as the nation's interim seat of government until 1927.

Metro

Metro usually refers to:

Metro may also refer to:

Public transport

Dumb Ways to Die

Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November 2012.

Campaign

The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio, outdoor advertising, throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said “The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think Dumb Ways To Die will.” McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". According to Metro Trains, the campaign contributed to a more than 30% reduction in "near-miss" accidents, from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013.

Public transport

Public transport (North American English: public transportation, public transit, or mass transit) is a shared passenger transport service which is available for use by the general public, as distinct from modes such as taxicab, carpooling or hired buses which are not shared by strangers without private arrangement.

Public transport modes include city buses, trolleybuses, trams (or light rail) and passenger trains, rapid transit (metro/subways/undergrounds etc) and ferries. Public transport between cities is dominated by airlines, coaches, and intercity rail. High-speed rail networks are being developed in many parts of the world. Most public transport runs to a scheduled timetable with the most frequent services running to a headway (e.g.: "every 5 minutes" as opposed to being scheduled for any specific time of the day). Share taxis offer on-demand services in many parts of the world, and some services will wait until the vehicle is full before it starts. Paratransit is sometimes used in areas of low-demand and for people who need a door-to-door service.