- published: 25 Mar 2010
- views: 61525
A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.
Within the music industry; most recording artists have become increasingly reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on mp3, radio, etc. and of course television also, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets. The Internet has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some cases, to sell their products.
Aaron Dontez Yates (born November 8, 1971), better known by his stage name Tech N9ne (pronounced "Tech Nine"), is an American rapper from Kansas City, Missouri. In 1999, Yates and Travis O'Guin founded the record label Strange Music. Throughout his career, Yates has sold over one million albums and has had his music featured in film, television, and video games. In 2009, he won the Left Field Woodie award at the mtvU Woodie Awards.
His stage name originated from the TEC-9 semi-automatic handgun, given to him by rapper Black Walt due to his fast rhyming style. Yates later applied a deeper meaning to the name, claiming that it stands for the complete technique of rhyme, with 'tech' meaning technique and 'nine' representing the number of completion.
Aaron Dontez Yates was born on November 8, 1971 in Kansas City, Missouri. He began rapping at a very early age, and would rap the letters of his name in order to remember how to spell it. He never met his father, and his mother suffered from epilepsy and lupus when he was a child, which emotionally affected him and inspired him to "search for God." He would wander around abandoned buildings with his best friend, Brian Dennis, hoping to catch a ghost on film. In 2003, Dennis was shot and killed by his girlfriend's ex-boyfriend, which further inspired Yates' search for a higher power, as well as giving him the drive to vent his frustrations in his music.