Email Click Through Rate - A Tip On How To Double Your Email Click Through Rate! http://www.icandothistoo.com http://www.arobinsonenterprises.com (my blog) Are you writing great, thoughtful emails and articles but not getting any results? A good Click Through Rate is one thing that can make the difference between success and failure of a campaign. So what is the secret to writing emails and articles that achieve the end goal that is traffic and ultimately sales for your campaign? If you are new to Internet Marketing and even if you have been doing this for a while and Email and Article Marketing are your only ways to attract traffic to your site or landing pages, then you need to write emails and articles with a good Click Through Rate or CTR. You need to make every word count without spending all day writing one email or article. Please note that I am not going to talk about keywords in this article as I am assuming you know about keywords and their importance and you already know how to make the best use of you keywords in your emails and articles. If not you can refer to my blog which covers this and many other topics for beginners. The title should be catchy and arouse curiosity while at the same time being short and absolutely relevant. If you write a title that is really interesting but is not relevant to your email's or article's content, your reader will feel cheated and hit the back button faster than they can blink. This is your first step to getting a searcher to click through to your email and article. Use numbers in your title. Like '5 Mistakes That Could Get You Dumped'. Research has revealed that odd numbers do better than even numbers. Once you have got the reader to click through to your email or article, your focus should be to write the email or article with a good click through rate so that the reader would click through to your site. Arouse the reader's curiosity in the first paragraph, because this is the part that shows up in search results and this is your only chance to get them to click on your email or article when they search your Keywords. Ask a question like, "Did you know most relationships end in the first year because of 5 mistakes that we all make?" Next, tell them that you are about to tell them all about these mistakes and how to avoid them. Say, "Read on to see if you could be making some of these mistakes and find out how easily they can be avoided." Keep your email or article uncluttered. Meaning do not write paragraphs more than 3 or 4 sentences long. Double space between paragraphs and organize them into numbers or bullet points with a title for each paragraph if applicable. Bold or underline important words. This way, the reader can scan thought but still catch the important points. Do not give away everything you have in your email or article. Tell the reader what else they might need to know and tell them they can find out more about that on your site. The secret to a good click through rate is to not wait till you come to the resource box to ask for a click. Make sure you include your actual url in the last paragraph so if your email or article gets stolen, your reader still knows where to find you. Make your resource box count. Tell the reader what they can gain from clicking through to your site. The key here is to offer a genuine value. If you lie or mislead the reader, they might click through but they will not spend more time on your site than it takes them to figure out that they have been tricked. If you help people through your email or article, they will want to follow your link because they believe you. So be true to your work and writing an email or article with a good click through rate will follow. So now that you know how write emails and articles with a good click through rate, you will see more readers click through to your site. Once you get them there, you have to keep them there so how do you do that? By writing a killer sales copy. http://youtu.be/0yTNIlbCrP4

• published: 18 Jul 2013
• views: 1