- published: 05 Jul 2016
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Strategy& is a global strategy consulting firm originally established as Booz Allen Hamilton in the United States in 1914 and is now part of PricewaterhouseCoopers, which acquired the former Booz & Co. on April 4, 2014. The firm is active in a broad range of sectors, including Energy, Healthcare, Financial Services, Chemicals, Telecommunications, Automotive, Aerospace, Media, Technology and Fast-Moving Consumer Goods (FMCG).
The company has 57 offices around the world. 70 of the world's largest 100 corporations and 400 of the largest 500 US corporations are Strategy& clients and the firm has been involved in a number of important business episodes, including the dawn of the contract system for Hollywood movies, the merger of the National and American football leagues, and the rescue of the Chrysler corporation from bankruptcy. On October 30, 2013, it was announced that PwC would buy and merge with Booz & Company (owned by Booz Allen Hamilton until 2008), including the company's name and its 300 partners, subject to a December vote of the Booz & Company partners. The deal closed on April 4, 2014, and the firm was formally renamed to Strategy&.
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E. in East Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Strategy is important because the resources available to achieve these goals are usually limited. Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). This is generally tasked with determining strategy. Strategy can be intended or can emerge as a pattern of activity as the organization adapts to its environment or competes. It involves activities such as strategic planning and strategic thinking.
Sun Tzu (/ˈsuːnˈdzuː/; also rendered as Sun Zi) was a Chinese general, military strategist, and philosopher who lived in the Spring and Autumn period of ancient China. Sun Tzu is traditionally credited as the author of The Art of War, a widely influential work of military strategy that has affected both Western and Eastern philosophy. Aside from his legacy as the author of The Art of War, Sun Tzu is revered in Chinese and Asian culture as a legendary historical figure. His birth name was Sun Wu, and he was known outside of his family by his courtesy name Changqing. The name Sun Tzu by which he is best known in the West is an honorific which means "Master Sun".
Sun Tzu's historicity is uncertain. Sima Qian and other traditional historians placed him as a minister to King Helü of Wu and dated his lifetime to 544–496 BC. Modern scholars accepting his historicity nonetheless place the existing text of The Art of War in the later Warring States period based upon its style of composition and its descriptions of warfare. Traditional accounts state that the general's descendant Sun Bin also wrote a treatise on military tactics, also titled The Art of War. Since both Sun Wu and Sun Bin were referred to as Sun Tzu in classical Chinese texts, some historians believed them identical prior to the rediscovery of Sun Bin's treatise in 1972.
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