- published: 11 Jul 2016
- views: 275182
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice, which expands to form thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the famous "Snap, crackle and pop" sounds.
Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.
Rice, sugar, salt, malt flavoring, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid, vitamin B12, vitamin D.
Kellogg Company was found by the Federal Trade Commission to be making unsubstantiated and misleading claims in advertising on Rice Krispies boxes. Claims made by the company included "now helps support your child's immunity" and "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy." The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%.
Got into an argument this morning with my Rice Krispies. I distinctly heard- "Snap, Crackle, Fuck Him". I don't know which one of them said it, y'know. I was reaching for the artificial sweetener at the time and was not looking directly into the bowl. But I told them, I said, "Well, you can all just sit right there in the milk. Far as I'm concerned you can sit in the milk until I find out which one of you said that." A little mass punishment for my breakfast food. The idea is to turn them against one another. "Just sit in the milk!"
Of course, dopey me.big punishment! That's what they do anyway. That's their job. Sitting in the milk. You've seen those Rice Krispies floating along. Little beige blisters of air... riding proudly in the milk. But you can't sink 'em. They oughta use 'em in life jackets; that's where they need 'em. You can't sink Rice Krispies. They float for a long long time. Rice Krispies would float for a week if you leave the dishes out... I do. Rice Krispies would float until you've gotta knock 'em off the side of the bowl. (chipping sounds) "What're you doing?" "Washing the dishes!" (chipping sounds)