- published: 13 Apr 2016
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The cinema of India has had a profound effect on cinema across the world since the early 20th century. It consists of films produced across India, which includes the cinematic culture of Andhra Pradesh, Assam, Bihar, Gujarat, Haryana, Jammu and Kashmir, Karnataka, Kerala, Maharashtra, Orissa, Punjab, Tamil Nadu, Uttar Pradesh and West Bengal. Indian films came to be followed throughout South Asia and the Middle East. The cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually. Expatriates in countries such as the United Kingdom and the United States continue to give rise to international audiences for Indian films of various languages.
In the 20th century, Indian cinema, along with the Hollywood and Chinese film industries, became a global enterprise. At the end of 2010 it was reported that in terms of annual film output, India ranks first, followed by Hollywood and China. Enhanced technology paved the way for upgrading from established cinematic norms of delivering product, altering the manner in which content reached the target audience, as per regional tastes. Indian cinema found markets in over 90 countries where films from India are screened.
Mahesh Babu (born Mahesh Babu Ghattamaneni on 9 August 1975) is an Indian film actor best known for his work in Telugu cinema. Born to actor Krishna, Mahesh Babu faced the camera at the age of four as a child artist in 1979's Needa. His first leading role was in the film Rajakumarudu, which was released in August 1999.
After playing the role of a young Kabaddi player in the 2003 blockbuster film Okkadu, Mahesh continued in this vein, gaining mass appeal and appearing in many successful films such as Murari (2001), Athadu (2005), Pokiri (2006), Dookudu (2011) and Business Man (2012). These accomplishments, have established him as one of the most sought after actors in Telugu Cinema. He was listed at 5th position among Times 50 Most Desirable Men for the year 2011 and at 12th place the year before.
Mahesh Babu has worked in nine films as a child artist and in seventeen films as a lead actor till date. He has won six Andhra Pradesh state Nandi Awards, two Filmfare Best Telugu Actor Awards and two CineMAA Awards. In addition to the films, he also endorses several brands such as Thums Up, Navratna Oil, Univercell, Amrutanjan,Provogue,Idea, Vivel, Jos Alukkas and Santoor Soap in Andhra Pradesh.