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Nina Dos Santos from
CNN filmed in conversation with
Jerry Buhlman,
CEO Dentsu Aegis Network at the
IAA Business Lunch,
February 2014. In this exclusive insight, Jerry Buhlman gives his views on the advertising industry including the consolidations currently taking place such as the Dentsu merger with
Aegis. Jerry Buhlman talks about the forthcoming Publicis and Omnicom merger, the culture that exists within the advertising industry currently and what the future holds for both western and far eastern markets. Jerry Buhlman also gives us an insight into the impact online trends such as mobile, social and video are having on the advertising industry.
Jerry has over 25 years' experience in the media and advertising industries. Jerry started his career at
Young & Rubicam before moving to
WCRS. In
1989 he founded
BBJ, later renamed Vizeum, in the UK and built the agency business before it was acquired by
Aegis Media in
1999. From
2000 to
2003 Jerry held the position of CEO of
Carat International, responsible for the network's international clients. He was promoted in 2003 to the position of CEO Aegis Media
EMEA until May 2008 when he was promoted again to the position of CEO Aegis Media taking global responsibility for the largest of the two divisions of
Aegis Group plc, at the same time as being appointed as a
PLC Board Director. Jerry was appointed
Chief Executive of Aegis Group plc in
March 2010.
In
2010 Jerry, who lives in
Surrey, England, oversaw the largest acquisition in
Aegis Group history when
Mitchell and
Partners became part of Aegis Media and in
2011 he led the transformational disposal of Synovate, the market research company to Ipsos
S.A for £528 million. This saw Aegis become the world's leading focused media and digital communications specialist.
Following the acquisition of Aegis Group plc by
Dentsu Inc. in
2013, Jerry was appointed CEO of Dentsu Aegis Network which covers all of Aegis Media and Dentsu operations outside of
Japan. In July 2013 Jerry became only the second non-Japanese
Executive Officer of Dentsu Aegis Network.
- published: 24 Feb 2014
- views: 4126