Color of Change is a grassroots organization that aims to strengthen the political voice of black America. It was formed after the events of Hurricane Katrina, a powerful storm that devastated much of the north-central Gulf Coast. Color of Change is a 501(c)(4) non-profit corporation that engages in lobbying and public education. Color Of Change PAC is a Political Action Committee registered with the Federal Elections Commission.
Color of Change was co-founded in 2005 by James Rucker and Van Jones. Rucker had previously been Director of Grassroots Mobilization for MoveOn.org Political Action and MoveOn.org Civic Action (2003–2005). Van Jones is the founder of the Ella Baker Center for Human Rights and was executive director at the time. Van Jones left the organization several years later to move on to other pursuits, such as Green For All. Rashad Robinson is the Executive Director of Color of Change, having joined the organization in May 2011.
Color of Change emerged in the wake of Hurricane Katrina, creating campaigns to help the hurricane's survivors. Color of Change was a leading advocate of the Jena Six, helping that cause gain increased media, national, and international attention.