- published: 24 Apr 2012
- views: 2627
A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the chief executive officer.
The CMO leads sales management, product development, distribution channel management, marketing communications (including advertising and promotions), pricing, market research, and customer service. Every one of these responsibilities depends upon the CMO's ability using the written word. CMOs must be able to explain a wide range of concepts across the specialized disciplines that power his or her company.
The day-to-day tasks are often categorically different from one another, due to the fluid nature of the CMO's skill set: language is needed to stitch together all aspects of the company. Thus, in a given day the CMO completes tasks that fall into many different categories:
Chris Williams, CMO of Capgemini, explains the expanding role of the chief marketing officer. He says CMOs should help grow the business in a weak economy.
Ever wonder what goes on behind the scenes at BluePay? Kristen Gramigna, Chief Marketing Officer at BluePay lets us go behind the scenes to capture a day in the life.
Who is leading today's marketing organizations in this global, social, tech-frenzied digital age? Who are the marketers to marketers and influential voices of brand culture? CMO.com asked Job Search Intelligence to help find out what the chief marketer of today looks like. Based on JSI's findings among more than 22,000 CMOs in a variety of industries—and provided exclusively to CMO.com—we've summarized the highlights in this video. For more detailed data visit CMO.com.
Spring 2013 This course was first offered in the spring 2012 semester to give students a complete view of the CMO role. Co-taught by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Yale Center for Customer Insights (YCCI), and Arun Sinha, senior faculty fellow and YCCI executive-in-residence, the course offers the "C-suite perspective"—the overarching, holistic understanding of an organization that a top executive needs.
A Conversation with Antonio Lucio, Chief Marketing Officer, Visa (CM Summit 2011)
Unlike many C-level executives, Chief Marketing Officers (CMOs) are without commonly accepted strategies and routine performance measures. This may be in part why CMO's so often don't get a seat at the executive table and incur such high churn. So what's a CMO to do? In this http://www.crmsearch.com video blog post, Chuck shares three most important stakeholders and strategies for CMOs to deliver the greatest contribution to the company, and their own careers. Additional marketing strategy and marketing software advice is available at http://www.Customer.tv and http://www.socialerp.com.
Unilever is the second largest advertiser in the world with some of the world's most well known brands. Keith Weed, Chief Marketing and Communications Officer for Unilever talks about the importance of marketing and marketeers now and in the future. Find out more about careers in Marketing at Unilever on our website: http://unilever.com/careers/careerchoices/marketing
Beth Comstock, Chief Marketing Officer for GE, responds to this question submitted by Christine Selvaggio from GE LinkedIn page: "What are your views on introducing change in an older organization?"
How the insurance brand is 'disrupting itself' through marketing. Subscribe to FORBES: http://www.youtube.com/forbes Check out our full video catalog: http://www.youtube.com/user/forbes/videos Follow FORBES VIDEO on Twitter: http://www.twitter.com/forbesvideo Like FORBES VIDEO on Facebook: http://fb.com/forbesvideo Follow FORBES VIDEO on Instagram: http://instagram.com/forbesvideo For more FORBES content: http://forbes.com
Imagine Communications CMO Glodina Connan-Lostanlen discusses the evolution of the media broadcast industry over the past three years as it migrates to IP, software and cloud technologies; highlights from IBC 2016; industry consolidation and the company's role in the creation and evolution of the AIMS Alliance for industry standards for moving media over IP.
Qorshaha suukh-gaynta waa qayb ka mid ah qorshaha ganacsiga ‘’business plan’’. Marka la qoraayo qorshaha guud ee ganacsiga waxaa loo baahan yahay in si gaar ah diirada loo saaro qorshaha suukh-gaynta. Sawabtoo ah qorshaha suukh-gaynta waa laf-dhabarka ganacsiga, waxayna si fiican u qeexdaa ama faah-faahisaa qaababka lagu horumarini lahaa shirkada. Maxaa yeelay shirkada waxa kali oo si fiican u horumarini karo waa inay hesho macaamiil ku filan. Si loo helo macaamiil badan oo ay shirkada yeelato qorshaha suukh-gaynta waa in si fiican loo qeexaa. Qorshaha suukh-gaynta waa in laga helaa qaab lagu fahmi karo in la leeyahay rajo lagu kasbani karo macaamiil badan. Oraah –“Kasbashada macaamiil badan ma ahan wax fudud ee waa arrin u baahan shaqo badan, sawabtoo ah macaamiisha waxay u baahan yihiin...
Presented with ADARA A study recently conducted by ADARA revealed that millennial travel and loyalty habits are markedly different than their gen-X and boomer predecessors. Join this fireside chat with Geraldine Calpin, CMO of Hilton Worldwide, Karin Timpone, Global Marketing Officer of Marriott International and Sandra Micek, SVP Global Brands of Hyatt Hotels, to explore how their product, marketing and loyalty strategies are evolving to satisfy the millennial traveler, and learn how to apply this #1 passion point for them in other verticals. Elizabeth Harz President, Media & CMO, ADARA Geraldine Calpin CMO, Hilton Worldwide Karin Timpone Global Marketing Officer, Marriott International Sandra Micek SVP, Global Brands, Hyatt Hotels Corp. View entire panel here: http://newyork.advertisi...
Pushp Raj Singh Chief Marketing Officer JSW Cement JSW Cement Launches Heavy Duty Concreel HD Cement @ Park Hyatt Hyderabad - hybiz ► Watch More Business Videos at Indias Leading online business channel http://www.hybiz.tv ► Like us on Facebook: http://www.facebook.com/hybiz ► Watch More Videos on http://www.youtube.com/hybiztv ► Subscribe to HYBIZTV Channel: goo.gl/EEXqfu
Stephen Kelly, EVP & Chief Human Resources & Leadership Officer at Avanade, and Stella Goulet, Chief Marketing Officer at Avanade, sit down with hosts Rebecca Knight & John Furrier at at the Grace Hopper Celebration of Women in Computing 2016, at the Houston Convention Center in Houston, Texas.
Adam Severson, Chief Marketing & Business Development Officer of Baker Donelson talks about how he utilizes Manzama's content intelligence.
John Byrne, Chief Marketing officer of Drinker, Biddle & Reath talks about how he utilizes Manzama's content intelligence.
The changing role of the high street and the evolution of the shopping centre experience - presentation by Myf Ryan at the Retail Thought Leadership event 11.10.16 at Hollywood Monster
Here is a recent Uber driver story on a passenger I picked up from the Ritz-Carlton in Downtown Los Angeles. Proof that you never know who will hop on your vehicle and who they might know. Uber snags Target exec Jeff Jones (CNN Money) http://vsjock.com/sp Exclusive: Uber Poaches Senior Target Exec (Fortune) http://vsjock.com/Jg Jeff Jones Leaves Target for Uber | CMO Strategy (AdAge) http://vsjock.com/ed Uber Hires Target Executive as President (Wall Street Journal) http://vsjock.com/wo Uber Driver Signup Code: m8s5qkbpue $500 for you after 75 trips is the last promo for the Los Angeles area http://vsjock.com/n3 Lyft Driver Signup Code: HIPPIEVSJOCK $2500 for completing 500 rides in 60 days is the last promo for the Los Angeles area http://vsjock.com/yr Lyft Passenger Signup Code: ...
Change. Where do you start? You’ve seen the future, how do you get there? Andy talks about managing change and how to become the practice of the future. Hear how Andy’s experiences in Silicon Valley and the international banking industry directly translate into actionable learnings that will change your outlook and the way you run your practice. Xero is beautiful accounting software for small businesses and their advisors. See your cashflow in real-time with online accounting, invoicing, payroll, billing & banking. Just login and see the difference. Sign up for a free trial at https://www.xero.com/signup Like us on Facebook: http://www.facebook.com/xero.accounting/ Follow us on Instagram: https://www.instagram.com/xero/ Follow us on Twitter: http://www.twitter.com/xero Follow us on Linke...
if you are interested with business opportunity and product orders please contact +639499468462 +639157454710 fb: darthmauldm@yahoo.com.ph skype: aimjmagallanes ' ALLIANCE IN MOTION GLOBAL Chief Marketing Officer Mr. John Asperin
Addressing the role of marketing as a change agent throughout a company, and the hype or hope of digital, including trends, changes, and considerations. Howie Lau Chief Marketing Officer StarHub All That Matters 2016 12-15 September Marina Bay Sands, Singapore www.allthatmatters.asia Follow us on social! Twitter: https://twitter.com/allthatmatters Facebook: https://www.facebook.com/Matters.asia/ LinkedIn: https://www.linkedin.com/company/branded
#180: Digital Transformation at General Electric with Linda Boff, Chief Marketing Officer General Electric is 135 years old employs 330,000 employees in 175 countries. GE is undertaking a massive transformation to be a digital industrial company, focusing on the "internet of really big things." In this episode, CMO Linda Boff shares GE's story and explains digital transformation at this American corporate icon. Linda Boff is Chief Marketing Officer of General Electric. Boff was formerly GE's executive director of global brand marketing. Linda is one of the most innovative and forward-thinking marketers in the business. Her extensive background in integrated marketing, digital media, and brand, as well as her reputation for innovation help evolve GE's marketing organization, build their i...
Xero CMO Andy Lark is an award-winning marketer, online leader and chief marketing officer. With more than 25 years of experience across the B2B and consumer sectors, Andy has built successful businesses and run leading marketing programs and teams for Fortune 500, global technology brands, startups and some of the world’s best advertising and communications agencies. Xero is beautiful accounting software for small businesses and their advisors. See your cashflow in real-time with online accounting, invoicing, payroll, billing & banking. Just login and see the difference. Sign up for a free trial at https://www.xero.com/signup Like us on Facebook: http://www.facebook.com/xero.accounting/ Follow us on Instagram: https://www.instagram.com/xero/ Follow us on Twitter: http://www.twitter.co...
Daniel Murray Founder and Chief Marketing Officer of Grabble FULL EPISODE: http://www.siliconreal.com/episodes/2015/3/31/daniel-murray-founder-chief-marketing-officer-of-grabble Daniel Murray Founder and Chief Marketing Officer of Grabble which provides “instant, shoppable fashion content that can be bought on the go, by users, in just a couple of swipes.” also known as “Tinder for fashion” They host products from 1,500 brands such as Topshop, and Zara. Since launching the app in August, 80,000 users have signed up, grabbing more than 500,000 items, and generating £100,000 in tracked transactions. Currently the Number 1 ranking fashion app in the UK (during London Fashion Week They just raised £1.2m from a consortium of high-profile angel investors like Skimlinks chairman Alex Hoye a...
Go to www.bestmomproducts.com and leave us a comment telling us what you thought of the interview. Jennifer Nuckles, CMO, Plum District provides marketing insight and tips for mom entrepreneurs and small businesses on how to reach their target consumer. Perhaps you've thought of Plum District as a way to generate revenue? Or perhaps, you have too much stock and want to push through it before next season? There are many ways Plum District can help. However, what I found most fascinating about my interview with Jennifer is their ability to act as an extension of your marketing team. Want to learn what messaging works? Want to send your offer to only moms in one city or region? Want to test who you think your target market is?? This is something they can help you with since they reac...
Learn more: http://opensourcemarketer.com/12526/global-content-marketing/ Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn't know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly. Well, today's guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud. It takes all of a business’s marketing material and automatically prepares it for use in any other locality – regardless of language and local customs – and with complete attention to ...