- published: 23 May 2015
- views: 1291348
Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion (£1.75) (CHF3.02 billion) (2003 figures).
In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London. Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland. The company name "Rolex" was registered on 15 November 1915. The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up. One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork" or as a contraction of "horological excellence". Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It is easily pronounceable in many languages and, as all letters have the same size, allows to be written symmetrically. It was also short enough to fit on the face of a watch.
Yea yea yea yea
Yea yea yea
This is rolex music
Sitting in the back of that 62'
Just me and my boo
Radio killa music
And we always with the baddest hoes
Fuck the status quo
You can't see me
You can't see me
Give a fuck what you think
Blowin' bottles of that drink
You can't see me
You can't see me
Shorty we shut it down down down
You can't see me
Red ferrari
Me and my cutie pie
Blowing money fast
West side shorty till I die
Back to the haters
Wind in my face
Louis vuitton shades
Levi jeans
And I feel like master p
Cuz my cards ain't got limits
Pull a black visa
Buy a black jesus
My ni**ga chris say
He can't imagine what this is
Can't wait till you get home
Ni**a look how we living
Waking up breaking up
With the baddest bitches
I heard my cousin told his mother
That ni**ga getting it
So this one goes out to them haters
Fuck you and your blank stare
Arm out the window
Smiley face
Rolly in the air
This is rolex music
Sitting in the back of that 62'
Just me and my boo
Radio killa music
And we always with the baddest hoes
Fuck the status quo
You can't see me
You can't see me
Give a fuck what you think
Blowin' bottles of that drink
You can't see me
You can't see me
Shorty we shut it down down down
You can't see me
You already know what it is when you see me
Radio killa straight out of the cpt
Compton if you didn't know
West side till I die
Hair down my back
Gucci print on the bag
Cali swagger
Rolly on my arm
See I've been to hell and back
And I put that on my mom
And now I'm in the building
With the hottest ni**a doing it
Got to get that money baby
That's why I'm pursuing it
It's a celebration
When them gold presidential links
Are wrapped around your wrist
Yea shorty is the shit
So this songs for them haters
Fuck you and your blank stare
Smiley face
Rolly way up in the mother fucking air
This is rolex music
Sitting in the back of that 62'
Just me and my boo
Radio killer music
And we always with the baddest hoes
Fuck the status quo
You can't see me
You can't see me
Give a fuck what cha think
Blowin' bottles of that drink
You can't see me
You can't see me
Shorty we shut it down down down
You can't see me
Yea yea yea you know it
Yea yea yea you know it
Yea yea yea you know it
Comton in this bitch
Yea yea yea yea you know it
Yea yea yea you know it
Yea yea yea