Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: "Country First"; later the message was changed to shift attention to his role as "The Original Maverick" within the political establishment. Barack Obama ran on a consistent, simple message of "change" throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Hillary Clinton

Hillary Diane Rodham Clinton (born October 26, 1947) is an American politician and former United States Senator from New York from 2001 to 2009. She is the wife of the 42nd President of the United States William "Bill" Jefferson Clinton, and was First Lady of the United States during his tenure from 1993 to 2001. She served under current President Barack Obama as the 67th United States Secretary of State from 2009 to 2013. She is a candidate for the Democratic nomination for President of the United States in the 2016 presidential election.

A native of the Chicago area, Hillary Rodham graduated from Wellesley College in 1969, where she became the first student commencement speaker. She went on to earn her J.D. from Yale Law School in 1973. After a stint as a congressional legal counsel, she moved to Arkansas, marrying Bill Clinton in 1975. She co-founded Arkansas Advocates for Children and Families in 1977, became the first female chair of the Legal Services Corporation in 1978, and was named the first female partner at Rose Law Firm in 1979. While First Lady of Arkansas from 1979 to 1981, and 1983 to 1992, she led a task force that reformed Arkansas' public school system, and served on the board of directors of Wal-Mart among other corporations.

Taylor Swift

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, she moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music. She signed with the independent label Big Machine Records and became the youngest songwriter ever signed by the Sony/ATV Music publishing house. The release of Swift's eponymous debut album in 2006 marked the start of her career as a country music singer. Her third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart.

Swift's second album, Fearless, was released in 2008. Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", Fearless became the best-selling album of 2009 in the United States. The album won four Grammy Awards, making Swift the youngest ever Album of the Year winner. Swift's third and fourth albums, 2010's Speak Now and 2012's Red, both sold more than one million copies within the first week of their U.S release. Speak Now's "Mean" won two Grammy Awards, while Red's singles "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" were successful worldwide. Swift's fifth album, the pop-focused 1989, was released in 2014 and sold more copies in its opening week than any album in the previous 12 years, making Swift the first and only act to have three albums sell more than one million copies in the opening release week. Its singles "Shake It Off", "Blank Space", and "Bad Blood" reached number one on the Billboard Hot 100. The album would go on to win three awards at the 2016 Grammys including Album of the Year making Swift the first and thus far only female artist to receive the award twice.

Barack Obama

Barack Hussein Obama II (US ⁱ/bəˈrɑːk huːˈseɪn oʊˈbɑːmə/; born August 4, 1961) is an American politician serving as the 44th President of the United States, the first African American to hold the office. Born in Honolulu, Hawaii, Obama is a graduate of Columbia University and Harvard Law School, where he served as president of the Harvard Law Review. He was a community organizer in Chicago before earning his law degree. He worked as a civil rights attorney and taught constitutional law at University of Chicago Law School between 1992 and 2004. He served three terms representing the 13th District in the Illinois Senate from 1997 to 2004, and ran unsuccessfully in the Democratic primary for the United States House of Representatives in 2000 against incumbent Bobby Rush.

In 2004, Obama received national attention during his campaign to represent Illinois in the United States Senate with his victory in the March Democratic Party primary, his keynote address at the Democratic National Convention in July, and his election to the Senate in November. He began his presidential campaign in 2007 and, after a close primary campaign against Hillary Rodham Clinton in 2008, he won sufficient delegates in the Democratic Party primaries to receive the presidential nomination. He then defeated Republican nominee John McCain in the general election, and was inaugurated as president on January 20, 2009. Nine months after his inauguration, Obama was named the 2009 Nobel Peace Prize laureate.