Cairo, Media City - November 11th 2009 1. Various of Pharaonic set 2. Close up and pull-back of interior of studio complex 3. Close-up of studio sign 4. SOUNDBITE: (English) Youssef Cherif Rizkallah, Head of International Co-operation Sector at Media City " Well we have almost seventy studios which are hired by different TV stations and a couple of them are used for shooting films and of course you have a lot of back-lots which are used in different TV series and films, either Egyptian or Arabic or foreign productions, and you have an academy to teach students." 5. Various of studio set with men arranging furniture 6. SOUNDBITE: (English) Youssef Cherif Rizkallah, Head of International Co-operation Sector at Media City "Of course some sets might be used again and again but the fact is that more and more films are trying to change the look of the set, to build a new set in the studio. Not only in the, in the studio itself but also outside we have a lot of space to be used in Media City." 7. Various of media students in a lecture about advertising 8.SOUNDBITE: (Arabic) Ahmed Alaa Anwar, Student at the Media City Academy "I want to be an advertising director because in advertising I can convince people of the benefits of a product in 30 seconds. Because unlike films, in advertising I can control everything." 9. Various of Egyptian TV series being shot in a back-lot at Media City. 10. SOUNDBITE: (Arabic) Sana'a Seliman,Egyptian actress "I am very happy when I am working at Media City for two reasons. I can get here easily because the traffic is light. Secondly I can work without distraction, there are no fans to distract the actors so we can work quickly." 11. Various of film set of Alexandria Stock Exchange 12. SOUNDBITE: (English) Youssef Cherif Rizkallah, Head of International Co-operation Sector at Media City "The fact that Egyptian Media Production City exists for several years now it has helped TV series and films to be shot inside, in the back-lots and the studios. Because before that, of course there are many studios in Egypt but you don't have this big facility." Egypt, Cairo, November 10th 2009 13. Wide of actress Lucy Liu on the red carpet with Eizzat Abou Ouf President of the Film Festival 14. Wide of actor Samuel L. Jackson on the red carpet 15. Wide of fireworks exploding at opening LEAD IN First there was Hollywood, then came Bollywood and Nollywood, as demand for regional films increased. Egypt was among the first Arab countries to have a developed film, television and radio industry and now they boast a state of the art 'media city' to cater to the needs of the visual arts. STORYLINE : A pharonic temple in the deserts sands, guarded by an avenue of sphinxes. But this is not Luxor but a life-size representation of an ancient monument. The set is part of a huge television and film studio of 35 million square meters on the outskirts of Egypt's capital Cairo. The company has fifteen outdoor shooting areas as well as a tourism centre including hotel and rides. . The temples may look genuine but they are all made of plasterboard Youssef Cherif Rizkallah, Head of International Co-operation Sector at Media City describes exactly what Media City has to offer in terms of facilities. "Well we have almost seventy studios which are hired by different TV stations and a couple of them are used for shooting films and of course you have a lot of back-lots which are used in different TV series and films, either Egyptian or Arabic or foreign productions, and you have an academy to teach students." Inside the huge complex state of the art studios are used by many popular Egyptian TV programmes. On set Egyptian producers and actors enjoy the benefits of the facility. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/7c4d9e1a7da453fc4bcf936dff8f3bf2 Find out more about AP Archive: http://www.aparchive.com/HowWeWork

• published: 23 Jul 2015
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