Give credit where it’s due.
How do you measure and optimize marketing spend for all channels, online and off, at once? Google Attribution 360 (formerly Adometry) is here to help. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-fab-scroll.png)
“We are seeing great results… my new budget just came down and fortunately, I was able to use the data to make different decisions than I would have last year.”Lewis Broadnax - Executive Director Web Sales & Marketing, Lenovo
Capabilities
Streamline your view.
Google Attribution 360 unifies and analyzes all available data streams (with data-driven attribution, marketing mix modeling, and TV attribution) to create a highly accurate model of a marketer’s full efforts.
Gain confidence with a best-in-class approach.
Google Attribution 360 uses a data-driven algorithmic approach to measure the effect each ad has on a conversion when it’s included (or not) in a particular sequence.
Develop clarity at scale.
The holistic 360 user interface offers insights and recommendation in your language, based on your business needs.
Enjoy enterprise support and services.
The Analytics 360 Suite comes with guaranteed service levels for critical components, ongoing training, and access to new features.
Success Stories
Our Customers
![Carat](/web/20160629143628im_/http://www.google.com/analytics/images/shared/success/Carat_240.png)
Carat
Carat helps a leading automotive brand drive marketing innovation with a clear view of cross-channel customer behavior.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-pdf.png)
![Lenovo](/web/20160629143628im_/http://www.google.com/analytics/images/shared/success/Lenovo_240.png)
Lenovo
Find out how Lenovo reached a radically new view of marketing results with data-driven attribution.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-pdf.png)
![Open Colleges](http://web.archive.org./web/20160629143628im_/https://services.google.com/fh/files/misc/opencolleges-logo-large-no-background.png)
Open Colleges
Google Attribution 360 helps Open Colleges see how TV ads turn into online leads
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-pdf.png)
Featured Resources
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-doctype-infographic.png)
Infographic
Marketing Analytics and Attribution
TV Attribution with Nest.
Though digital is highly trackable, tying real results to TV used to be difficult. See how Nest changed that with TV Attribution in Attribution 360.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-doctype-overview.png)
Product Overview
Marketing Analytics and Attribution
Know what every marketing dollar is doing for you.
Learn more about how Attribution 360 helps you measure and optimize marketing spend for online and offline channels.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-doctype-whitepaper.png)
Whitepaper
Marketing Analytics and Attribution
Attribution drives marketing impact.
Companies are demanding more accountability for every marketing dollar. Find out how marketers are embracing attribution in a study from Forrester Research.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Get started with
Attribution 360.
Google Analytics 360 Suite
Explore other intelligent integrations.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Gain new insight with a total view of the customer experience.
Tag Manager 360![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Get more data and less hassle with powerful APIs and partnerships.
Optimize 360 (beta)![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Test and deliver more personal experiences on your site.
![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Match the right people with the right message.
Data Studio 360 (beta)![](http://web.archive.org./web/20160629143628im_/http://www.google.com/ads/images/icons/icon-arrow-related.png)
Build beautiful and shareable reports, with all your data in one place.