Country of origin

Country of origin (COO), is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties.

Effects on consumers

The effects of country of origin labeling on consumer purchasing have been extensively studied The country of origin effect is also known as the "made-in image" and the "nationality bias."

Research shows that consumers' broad general perceptions of a country, including of its national characteristics, economic and political background, history, traditions, and representative products, combine to create an overall image or stereotype that is then attached to the products of that country. This image has a significant influence on consumer perceptions and behaviours, and in situations in which additional information is unavailable or difficult to get can be the sole determinant of whether or not someone buys a product. Its effect is strongest on consumers who don't know much about the product or product type, and weakest on consumers who are well-informed. Sensitivity to country of origin varies by product category. It is strongest for durable goods and luxury goods and weakest for "low involvement" product categories such as shampoo and candy. In various studies it has also been proven that the Country-of-Origin Effect also applies to services.

List of Latin phrases (I)

This page lists English translations of notable Latin phrases, such as veni vidi vici and et cetera. Some of the phrases are themselves translations of Greek phrases, as Greek rhetoric and literature reached its peak centuries before the rise of ancient Rome.

I

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Second-in-command

The second-in-command (2i/c or 2IC) is the deputy commander of any British Army or Royal Marines unit, from battalion or regiment downwards. He or she is thus the equivalent of an executive officer in the United States Army. This terminology is also used in many other Commonwealth armies.

The second-in-command of a battalion is usually a major and the second-in-command of a regiment is a lieutenant colonel. The second-in-command of a company, squadron or artillery battery (in which he or she is called the battery captain) is usually a captain (although infantry company second-in-commands were usually lieutenants until after the Second World War), the second-in-command of a platoon or troop is the platoon or troop sergeant, and the second-in-command of a section is usually a lance corporal.

In the Royal Navy, the second-in-command of a vessel is known as the first lieutenant or executive officer.

Other meanings/uses

In common usage, the term refers to a deputy. Its basic meaning is "someone who relieves a commander". When the first-in-command is absent, the second-in-command will temporarily assume the duties thereof. Some have asserted that there exists the theoretical concept of a third-in-command whereby the so-called "third-in-command" assumes the duties of the absent second-in-command, excepting, of course, when the first-in-command is not absent.

I&C

I&C may refer to: