London Bridge

Coordinates: 51°30′29″N 0°05′16″W / 51.50806°N 0.08778°W / 51.50806; -0.08778

Several historical bridges named London Bridge have spanned the River Thames between the City of London and Southwark, in central London. The current crossing, which opened to traffic in 1974, is a box girder bridge built from concrete and steel. This replaced a 19th-century stone-arched bridge, which in turn superseded a 600-year-old medieval structure. This was preceded by a succession of timber bridges, the first built by the Roman founders of London.

The current bridge stands at the western end of the Pool of London but is positioned 30 metres (98 ft) upstream from previous alignments. The traditional ends of the medieval bridge were marked by St Magnus-the-Martyr on the northern bank and Southwark Cathedral on the southern shore. Until Putney Bridge opened in 1729, London Bridge was the only road-crossing of the Thames downstream of Kingston-upon-Thames. Its importance has been the subject of popular culture throughout the ages such as in the nursery rhyme "London Bridge Is Falling Down" and its inclusion within art and literature.

Yo-yo

A yo-yo (also spelled yoyo) is a toy which in its simplest form is an object consisting of an axle connected to two disks, and a length of string looped around the axle, similar to a slender spool. It is played by holding the free end of the string known as the handle (usually by inserting one finger in a slip knot) allowing gravity or the force of a throw to spin the yo-yo and unwind the string (similar to how a pullstring works), then allowing the yo-yo to wind itself back to one's hand, exploiting its spin (and the associated rotational energy). This is often called "yo-yoing". First made popular in the 1920s, yo-yoing remains a popular pastime of many generations and cultures. It was first invented in ancient Greece.

In the simplest play, the string is intended to be wound on the spool by hand; The yo-yo is thrown downwards, hits the end of the string, then winds up the string toward the hand, and finally the yo-yo is grabbed, ready to be thrown again. One of the most basic tricks is called the sleeper, where the yo-yo spins at the end of the string for a noticeable amount of time before returning to the hand.

London

London ⁱ/ˈlʌndən/ is the capital and most populous city of England and the United Kingdom. Standing on the River Thames, London has been a major settlement for two millennia. It was founded by the Romans, who named it Londinium. London's ancient core, the City of London, largely retains its 1.12-square-mile (2.9 km²) medieval boundaries and in 2011 had a resident population of 7,375, making it the smallest city in England. Since at least the 19th century, the term London has also referred to the metropolis developed around this core. The bulk of this conurbation forms Greater London, a region of England governed by the Mayor of London and the London Assembly. The conurbation also covers two English counties: the small district of the City of London and the county of Greater London. The latter constitutes the vast majority of London, though historically it was split between Middlesex (a now abolished county), Essex, Surrey, Kent and Hertfordshire.

London Bridge Is Falling Down

"London Bridge Is Falling Down" (also known as "My Fair Lady" or "London Bridge") is a traditional English nursery rhyme and singing game, which is found in different versions all over the world. It deals with the depredations of London Bridge and attempts, realistic or fanciful, to repair it. It may date back to bridge rhymes and games of the late Middle Ages, but the earliest records of the rhyme in English are from the seventeenth century. The lyrics were first printed in close to its modern form in the mid-eighteenth century and became popular, particularly in Britain and the United States in the nineteenth century.

The modern melody was first recorded in the late nineteenth century and the game resembles arch games of the Middle Ages, but seems to have taken its modern form in the late nineteenth century. It has a Roud Folk Song Index number of 502. Several theories have been advanced to explain the meaning of the rhyme and the identity of the "fair lady" of the refrain. The rhyme is one of the most well known in the world and has been referenced in a variety of works of literature and popular culture.

Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status.

Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.

Industries that use this model include mail order book sales clubs and music sales clubs, cable television, satellite television providers with pay-TV channels, satellite radio, telephone companies, cell phone companies, internet providers, software providers, websites (e.g., blogging websites), business solutions providers, financial services firms, fitness clubs, lawn mowing and snowplowing services and pharmaceuticals, as well as the traditional newspapers, magazines and academic journals.