Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 a.m. and 10:00 a.m.). Often hosted by a small team of male and female hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.

The world's first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on 14 January 1952, on the U.S. television network NBC. 60 years later, the Today Show still remains number one in the morning rating and since its start many other stations around the world followed NBC's lead and copied their successful format.

Breakfast-television broadcast programming normally feature regular television news briefs and information reports on business and the stock market, sports highlights (on occasion), and weather and commuter travel ("traffic" in North American usage) — particularly in the "early half", when the bulk of the workforce demographic is still home. Later in the program, programming will shift to more homemaker-oriented entertainment programming, to reflect a dominantly female demographic. The time in between information segments is normally filled with discussions of major news stories, reviews of the day's papers, and entertainment news — news regarding media celebrities. Morning-show hosts are typically regarded as media personalities, and are likewise often regarded as celebrities.