1940's Chicago Billboards: To Market, To Market 1942 General Outdoor Advertising Co.

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• published: 27 Jul 2015
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http://showbiz.quickfound.net/advertising_news.html "Proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. The first part explains the strategy behind the placement of outdoor media. The second part, shot in Kodachrome, contains a tour of Chicago's streets showing outdoor advertising." Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ https://en.wikipedia.org/wiki/Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. The largest standard-size billboards, known as Bulletins, are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure... Early billboards were basically large posters on the sides of buildings, with limited but still appreciable commercial value. As roads and highways multiplied, the billboard business thrived. - 1796 – Lithography was invented, making real posters possible - 1835 – Jared Bell was making 9 × 6 posters for the circus in the U.S. - 1867 – Earliest known billboard rentals (source: OAAA) - 1872 – International Bill Posters Association of North America was established (now known as the Outdoor Advertising Association of America) as a billboard lobbying group. - 1889 – The world's first 24 sheet billboard was displayed at the Paris Exposition and later at the 1893 World's Columbian Exposition in Chicago. The format was quickly adopted for various types of advertising, especially for circuses, traveling shows, and movies - 1908 – The Model T automobile is introduced in the U.S., increasing the number of people using highways and therefore the reach of roadside billboards. - 1919 – Japanese candy company Glico introduces its building-spanning billboard, the Glico Man - 1925 – Burma-Shave makes its billboards lining the highways - 1936 – The Wall Drug billboards start to go up nationwide - 1960 – The mechanized Kani Doraku billboard is built in Dotonbori, Osaka - 1965 – The Highway Beautification Act is passed after much campaigning by Lady Bird Johnson - 1971 – The Public Health Cigarette Smoking Act bans cigarette ads in television and radio, moving that business into billboards - 1981 – The Supreme Court overturns a San Diego billboard ban, but leaves room open for other cities to ban commercial billboards - 1986 – Non-television advertising becomes restricted – as now, non-television adverts could not show people smoking. This meant that Benson & Hedges and Silk Cut, amongst other brands – advertised their cigarettes through increasingly indirect and obscure campaigns to a point where they became recognizable. - 1998 – The four major U.S. tobacco companies sign the Tobacco Master Settlement Agreement, which eliminate billboard advertising of cigarettes in 46 states. - 2007 – Industry adopts one sheet plastic poster replacement for paper poster billboards and begins phase-out of PVC flexible vinyl, replacing it with eco-plastics such as polyethylene...