Just Do It

Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words. The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike tick logo, known as the Swoosh.

Campaign

The "Just Do It" campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both "universal and intensely personal". Whilst Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign". One of the campaign's objectives was to target all American regardless of age, gender or physical fitness level which led to Nike becoming worn as a fashion statement, not just as fitness gear (Nearly 80% of Nike’s running shoes aren’t worn for their intended purpose). Nike’s fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18–40.

Do It

Do It may refer to:

Books

Film and Television

Music

Albums

Songs

Shia LaBeouf

Shia Saide LaBeouf (ⁱ/ˈʃaɪ.ə ləˈbʌf/; born June 11, 1986) is an American actor, performance artist, and director who became known among younger audiences as Louis Stevens in the Disney Channel series Even Stevens. LaBeouf received a Young Artist Award nomination in 2001 and won a Daytime Emmy Award in 2003 for his role. He made his film debut in Holes (2003), based on the novel of the same name by Louis Sachar. In 2004, he made his directorial debut with the short film Let's Love Hate and later directed a short film titled Maniac (2011), starring American rappers Cage and Kid Cudi.

In 2007, LaBeouf starred in the commercially successful films Disturbia and Surf's Up. The same year he was cast in Michael Bay's science fiction film Transformers as Sam Witwicky, the main protagonist of the series. Despite mixed reviews, Transformers was a box office success and one of the highest grossing films of 2007. LaBeouf later appeared in its sequels Transformers: Revenge of the Fallen (2009) and Transformers: Dark of the Moon (2011), both also box office successes. In 2008, he played Henry "Mutt Williams" Jones III in Indiana Jones and the Kingdom of the Crystal Skull, the fourth film in the Indiana Jones franchise. His other films include Wall Street: Money Never Sleeps (2010), Lawless (2012), The Company You Keep (2012), Nymphomaniac (2013) and Fury (2014).