Look into the Spirit of Traditional Chinese Type Foundry with iBeacon Mobile Guide with KKlabs KKlabs iBeacon 行動數位導覽領訪客深度探索傳統鑄字行之美 January 26, 2015 KKlabs and Ri Xing Type Foundry present the first iBeacon empowered mobile guide in Taiwan. Ri Xing, the last operating lead type foundry in Taiwan, has deloyed with SPOT beacons that enable personal mobile guide for visitors. Although each year Ri Xing already hosts hundreds of group tours by appointment, many other visitors may still pop-in with puzzlement as they wander around the foundry. SPOT beacon solution allows individual visitors to see the spirit of a traditional Chinese foundry on their own. Unlike the digital guide commonly seen in exhibition or museum, with iBeacon technology, visitors don't have to learn how to operate a special guide machine. Instead, they can browse through all information on their own mobile devices. With SPOT app and bluetooth on, visitors would be notified with location-aware content in multimedia format on mobiles as they walk around the foundry. Namely, they can pass by the casting machine and spantaneously, via iBeacon, recieve relavant content such as text, images and video about casting processe. More excitingly, foreign visitors will also be able to get a tour with SPOT, since SPOT beacon solution supports multi-lingual content. KKlabs, an official Apple iBeacon licensee, presents SPOT beacon solution in both hard- and software products, which enables proximity marketing, indoor navigation and interactive campaign for stores, exhibition halls, and fairs instantly. Through beacon services, users will increase the purchase or enjoy the stay with location-aware content, targeted messages, and multimedia information. For more information, please visit www.spot.ms. 2015 年 1 月 26 日 KKlabs 與日星鑄字行合作推出台灣首例 iBeacon 行動數位導覽！台灣僅存的活版鉛字鑄字行日星引進 SPOT Beacon 服務，成為台灣第一個常態性使用 iBeacon 技術提供數位行動導覽的場域。不同於一般展場導覽服務，訪客不需要另外學習如何操作專屬機器，在自己的行動裝置上就能自由使用這套導覽系統。只要開啟藍牙與 KKlabs 的 SPOT app，就可以在鑄字行內觸發導覽，iBeacon 會根據訪客所在位置提供相關解說資訊，訪客會在手機、平板上即時接收整合文字、圖片與 YouTube 影片的特製多媒體內容，深入了解日星鑄字行的各個角落。 日星鑄字行每年舉辦上百場特約導覽，更有為數甚多的一般遊客和外國訪客，KKlabs 的 SPOT Beacon 數位行動導覽不但解決了一般訪客走馬看花的疑惑，還可提供多國語言內容，讓外國訪客輕鬆理解導覽內容。 iBeacon 為 Apple 推出的低功耗 4.0 藍牙技術，能主動向在訊號範圍內的智慧型裝置推播訊息與偵測距離，完美結合實體空間與虛擬內容。KKlabs為 Apple iBeacon 正式授權商，基於 iBeacon 技術提供完整的 SPOT beacon 軟硬體產品，讓商家或展場可以快速啟用室內精準行銷、室內導覽、以及提供虛實整合的互動體驗。KKlabs 將致力於協助特色各具的空間場域，豐富智慧裝置使用者端的體驗感受。 深入了解，請至 www.spot.ms/?lang=zh-tw

• published: 14 Feb 2015
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