Steve Stoute

Steve Stoute is Founder and CEO of the brand development and marketing firm Translation, and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager.

Music Executive

From 1990 to 1999, Stoute was an executive at several labels in the music industry. At Interscope Geffen A&M Records, Stoute served as President of the Urban Music division and executive vice president. Stoute has also produced several major motion picture soundtracks. Prior to joining Interscope, Stoute was president of Urban Music for Sony Music Entertainment, where he played an instrumental role in launching the music careers of Mariah Carey, Will Smith and Nas. Stoute was also former manager to Nas and Mary J. Blige.

Advertising & Marketing Executive

Stoute is the Founder and CEO of Translation, a marketing firm with clients that include State Farm, McDonald's, and Anheuser-Busch InBev. Translation approach to advertising is managing ‘cultural’ nuances to allow consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.'

Will Smith

Willard Carroll "Will" Smith, Jr. (born September 25, 1968) is an American actor, producer, rapper, and songwriter. He has enjoyed success in television, film, and music. In April 2007, Newsweek called him "the most powerful actor in Hollywood". Smith has been nominated for five Golden Globe Awards, two Academy Awards, and has won four Grammy Awards.

In the late 1980s, Smith achieved modest fame as a rapper under the name The Fresh Prince. In 1990, his popularity increased dramatically when he starred in the popular television series The Fresh Prince of Bel-Air. The show ran for six seasons (1990–96) on NBC and has been syndicated consistently on various networks since then. After the series ended, Smith moved from television to film, and ultimately starred in numerous blockbuster films. He is the only actor to have eight consecutive films gross over $100 million in the domestic box office, eleven consecutive films gross over $150 million internationally, and eight consecutive films in which he starred open at the number one spot in the domestic box office tally.

Alicia Keys

Alicia Augello Cook (born January 25, 1981), known by the pseudonym Alicia Keys, is an American singer, songwriter, record producer, and actress. Keys released her debut album with J Records, having had previous record deals first with Columbia and then Arista Records. Keys' debut album, Songs in A Minor, was a commercial success, selling over 12 million copies worldwide. She became the best-selling new artist and best-selling R&B artist of 2001. The album earned Keys five Grammy Awards in 2002, including Best New Artist and Song of the Year for "Fallin'" becoming the second American recording artist to win five Grammys in one night. Her second studio album, The Diary of Alicia Keys, was released in 2003 and was also another success worldwide, selling eight million copies. The album garnered her an additional four Grammy Awards in 2005. Later that year, she released her first live album, Unplugged, which debuted at number one in the United States. She became the first female to have an MTV Unplugged album to debut at number one and the highest since Nirvana in 1994.

50 Cent

Curtis James Jackson III (born July 6, 1975), better known by his stage name 50 Cent, is an American rapper, actor, entrepreneur, investor, record, film, and television producer. Born in the South Jamaica neighborhood of the borough of Queens, Jackson began selling drugs at age twelve during the 1980s crack epidemic. Although he left drug-dealing to pursue a musical career, he was struck by nine bullets in a 2000 shooting. After Jackson released the compilation album Guess Who's Back? in 2002, he was discovered by Eminem and signed by Shady Records, Aftermath Entertainment and Interscope Records.

With the aid of Eminem and Dr. Dre (who produced his first major-label album, Get Rich or Die Tryin'), Jackson became one of the world's best selling rappers and rose to prominence with East Coast hip hop group G-Unit (which he leads de facto). In 2003 he founded G-Unit Records, signing his G-Unit associates Young Buck, Lloyd Banks and Tony Yayo. Jackson had similar commercial and critical success with his second album, The Massacre, which was released in 2005. He released his fifth studio album, Animal Ambition, in 2014 and is working on his sixth studio album: Street King Immortal, scheduled for release in 2016.