- published: 05 Apr 2012
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Jean René Lacoste (July 2, 1904 - October 12, 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" by fans because of his tenacity on the court; he is also known worldwide as the namesake of the Lacoste tennis shirt, which he introduced in 1929.
Lacoste was one of The Four Musketeers with Jean Borotra, Jacques Brugnon, and Henri Cochet, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the World No. 1 player for both 1926 and 1927.
In 1933, Lacoste founded La Société Chemise Lacoste with André Gillier. The company produced the tennis shirt which Lacoste often wore when he was playing, which had a crocodile (often thought to be an alligator) embroidered on the chest.
In 1963, Lacoste created a sensation in racquet technology by patenting the first tubular steel tennis racquet. Until then, racquets had almost always been made of wood. This new racquet's strings were attached to the frame by a series of wires, which wrapped around the racquet head. The racquet was marketed in Europe under the Lacoste brand, but in the United States it was marketed by Wilson Sporting Goods and achieved critical acclaim and huge popularity as the Wilson T-2000, used by American tennis great Jimmy Connors.