Pimba is a Portuguese term used for qualifying a variety of popular Portuguese pop and folk solo singers as well as bands, possibly inspired in Schlager, who focus on simplistic catchy songs with rough lyrics frequently driven by metaphors with sexual meanings, or focused on basic and clichéd romantic stories.

Many Pimba songs use vulgar puns and jokes or address topics suggesting sexual behaviour, seemingly to gain popularity, as in the hit singles "Queres Ketchup, Maria?" ("Do You Want Ketchup, Maria?" — when spoken it sounds similar to "do you want me to suck you, Maria?"), by Quim Gouveia or "É o ECU!" ("It's the ECU!" (ECU was the first name thought for the euro) — when spoken sounds like "it's the ass!"), by Banda Lusa.

Pimba bands and musicians/singers are influenced by the rural areas of the country and the emigration phenomena which permeated Portuguese society throughout the 20th century. Although based in some elements of Portuguese folk music, it is basically straightforward functional pop music with simplistic harmonies and melodies, minimal lyrics and heavy use of cheap rhythm boxes and synthesizers. It is designed to be played in dancing parties and weddings.