Sizmek

The Latest

• • 06/07/16

  MRC Grants Sizmek Accreditation for Video Viewability

  Confirms Sizmek’s Desktop Viewable Video Ad Impressions Meet Industry Standards

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• • 05/11/16

  StrikeAd by Sizmek Releases Peer39 For Global Mobile Ad Buyers and Sellers

  Integration of Sizmek Products Facilitates Brand Safety, Contextual Targeting and Eradicates Waste, Ad Fraud

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• • 04/04/16

  Sizmek Releases Next Generation Open Ad Management Platform, MDX-NXT

  Brings Together a New Generation of Omnichannel Ad Creation, Dynamic Creative, Data Collection & Activation, Campaign Measurement and Ad Delivery

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• • 03/24/16

  Drawbridge Cross-Device Platform Now Offers Granular Contextual Targeting from Page-Level Intelligence Leader Peer39 by Sizmek

  Drawbridge, the leading anonymized digital identity company, has partnered with Peer39® by Sizmek, the world’s largest cookie-free targeting solution, to directly integrate Peer39’s contextual relevance data into the Drawbridge Cross-Device Platform. Through this integration, advertisers, agencies, and trading desks can sync media buys based on the contextual relevance of individual web pages, in a self-service manner within the Drawbridge platform. This means that even before placing a bid, buyers can cherry-pick the exact context that they want their ads to appear alongside, thereby driving more personalized messaging to an audience already engaged with a particular subject.

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• • 03/17/16

  StrikeAd by Sizmek Unlocks Private Marketplaces to Drive Premium Mobile Buying

  Sizmek, the open ad management company for multiscreen campaigns, today announced that clients can now execute Private Marketplace (PMP) transactions on StrikeAd, the mobile-first programmatic media solution for global brands and trading desks. The enhancement provides agency and brand clients with single-platform access to choice premium and private inventory alongside supply in the open RTB market, with both self service and managed service options. For advertisers who wish to access premium content in a programmatic environment and publishers who wish to restrict access to that content, StrikeAd’s PMP functionality is a perfect fit.

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• • 01/14/16

  MRC Accredits Sizmek for Mobile Web and In-App Served ad Measurement

  Sizmek, the open ad management company for omni-channel campaigns, today announced that it has been accredited by the Media Rating Council (MRC) for its measurement of served ad impressions and clicks on mobile web and mobile apps. Covering Display, Rich Media and Video ad formats, the accreditation, which builds on previous MRC accreditations for ad delivery and viewability on desktop, makes Sizmek the only company with ad serving functionality accredited for its measurement of served impressions and clicks across desktop, mobile web, and mobile in app environments.

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• • 11/23/15

  Sizmek and Tapad Form Strategic Partnership to Bolster Cross-Device Attribution, Targeting and Buying Capabilities for Brands and Agencies

  Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with Tapad to integrate its cross-device solution into the Sizmek MDX platform. One of two cross-device identity management vendors selected after a thorough evaluation of market-leading companies, Tapad’s capabilities will round out Sizmek’s ability to help clients connect with consumers across all of their devices and measure which parts of their campaign are driving the best results.

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• • 11/12/15

  Sizmek Acquires Dynamic Creative Optimization Business, Creating Leading DCO Solution in Digital Advertising

  Sizmek, Inc., a leading open ad management platform company for multiscreen campaigns, announced today it has acquired PointRoll, the dynamic creative solutions business of Cofactor, a Tegna Company, for $20.0 million, comprised of $11.0 million in cash and $9.0 million in seller financing. The transaction will close immediately.

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• • 10/29/15

  Sizmek Launches Single-Tag Responsive Feature to Ad Builder for HTML5

  Sizmek announced the launch of a single-tag responsive feature in Ad Builder for HTML5, the company’s rapid, codeless authoring tool. This integration enables brand marketers to seamlessly deliver cross-screen campaigns because developers can easily create ads that dynamically render based on the ad size needed by the publisher.

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• • 09/29/15

  Sizmek Selected to Join the Amazon Trusted Creative Partner Program

  Sizmek today announced that it has been selected by Amazon Media Group (AMG) to join its Trusted Creative Partner Program. Sizmek will participate in the invitation-only program to accelerate the delivery and execution of high quality advertising campaigns across Amazon properties.

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• • 09/22/15

  Sizmek and Adsmovil Create Partnership to Elevate End-To-End Mobile Programmatic Offering in Latin America

  Sizmek announced an exclusive partnership with Adsmovil - the leading mobile advertising company in Latin America - to expand its mobile programmatic solutions across the Latin American region.

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• • 08/12/15

  Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-device Attribution, Targeting and Buying

  Sizmek announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek Open Ad Management platform.

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• • 06/22/15

  StrikeAd by Sizmek chooses 51Degrees as exclusive device detection partner

  Device detection and web optimisation specialist, 51Degrees, offers StrikeAd fast device detection combined with targeting of specific devices

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• • 05/28/15

  Sizmek Completes Acquisition of StrikeAd Mobile DSP

  Sizmek Inc announced today the official close of the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP).

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• • 05/21/15

  Sizmek Partners with Retailigence to Drive In-Store Shopping Through Dynamic Ads for Mobile and Desktop

  Open Ad Management Offering Enables Brands to Integrate Product Details and Store Location Information In-Ad

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• • 05/14/15

  Sizmek Announces Intent to Acquire StrikeAd to Bolster Mobile and Programmatic Offering

  Sizmek Inc. (Nasdaq: SZMK), a leading open ad management platform company for multiscreen campaigns, announced today the acquisition of StrikeAd, a dedicated Mobile advertising Demand Side Platform (DSP).

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• • 04/22/15

  Sizmek Launches Ad Builder for HTML5

  New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms

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• • 04/02/15

  Sizmek releases viewability benchmarks with analysis of IAB’s 2015 Transaction Principles

  Study validates IAB’s 70% viewable threshold for measured impressions and identifies correlating performance metrics

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• • 03/03/15

  Sizmek Announces Senior Sales Promotions and Appointments

  Sales acceleration plan identifies key talent, promotes accountability and increased product focus

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• • 02/17/15

  The Hunger Games: Mockingjay - Part 1 Home Entertainment Release Initiates Digital Activation

  Sizmek Powers Breakthrough Campaign for Lionsgate

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• • 01/22/15

  TRUSTe issues EDAA Trust Seal to Sizmek

  The accreditation demonstrates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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