4 Sound Solutions To Rich-Media Programmatic's Top Challenges
June 15, 2016, MediaPost
Programmatic hasn’t fully welcomed rich media’s contributions to its team, or at least not yet. And there are a few reasons why.
Location Data: More Than Just a Real-Time Tool
June 11, 2016, MMA UK
Far from just a real-time tool that allows marketers to serve messaging to consumers in a specific location, mobile location data also provides a reliable and detailed source of consumer insight to ensure those ads reach the right individuals.
Why Cross-Channel Strategy is Vital for Euro 2016 Glory
June 10, 2016, The Drum
The beautiful game has always been as much about its spectators as the action on the field, and at last brand marketers are starting to recognise this sporting truth.
How DCO Fuels a Full-Funnel Ad Strategy
June 7, 2016, IAB UK
Kelsey Meuse, Product Marketing Manager, Dynamic Creative at Sizmek talks about dynamic creative optimisation and how it can benefit an ad strategy.
MRC Grants Sizmek Accreditation for Video Viewability
June 7, 2016, MediaPost
The Media Rating Council (MRC) has accredited Sizmek for desktop digital video viewability measurement. This means that Sizmek’s desktop viewable ad impressions meet industry standards.
Political Advertisers Are Only Scraping the Surface of Video’s Potential
May 18, 2016, IAB UK
Jaime Singson, Director, Product Marketing at Sizmek explains how political advertisers could be getting more out of their campaigns with the use of video.
Sizmek Adds Safety To Its Stack, Integrates Peer39 Data Into StrikeAd
May 11, 2016, AdExchanger
"The integration brings contextual pre-bid data previously available through Peer39 on desktop to programmatic buys on the mobile web and in apps – which are two very different environments despite often being lumped together under the same umbrella." - Mike Caprio, Global VP and GM of Programmatic at Sizmek
The Underrated Power Of Context In Political Advertising
May 10, 2016, MediaPost
Political campaigns looking to make a difference online would be wise to pay attention to the contextual relevance of their ads.
The Untapped Opportunity Behind Real-Time Weather Data
May 6, 2016, iMedia Connection
Everyone knows that as a consumer, weather affects buying decisions. How likely am I to buy new sunglasses while it's raining outside? What are the odds that I invest in a new winter jacket on the hottest day of the season? On a macro level, many advertisers understand this, too
Sizmek, Datami Partner For Ad-Supported Data Plans In Emerging Markets
May 5, 2016, MediaPost
Open ad management company Sizmek announced a partnership with sponsored data firm Datami to sponsor data plans for individuals in emerging markets by serving them mobile video ads. The plans will allow mobile users on prepaid data plans access to mobile video content they wouldn’t normally be able to consume.
Define Gray Areas in Programmatic Before They Define You
May 4, 2016, MediaPost
The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of their content to attract more users -- and in turn, on the strength of their audience, to attract more and deeper-pocketed advertisers. Others have tried to raise the price of media on their properties, usually by bundling it together with data and/or creative formats and services. But having fallen short in similar attempts, a growing niche of publishers — especially long-tail publishers that rely on networks and exchanges to sell their inventory — are resorting to alternative methods.
Dynamic Creative is Not a Slot Machine
April 27, 2016, IAB UK
VP Product Strategy at Sizmek, Alex White, talks about Dynamic creative optimisation (DCO) and the prerequisite of personalisation in digital advertising in 2016.
Sizmek Further Expands Programmatic Business Unit in Southeast Asia
April 27, 2016, Marketing Magazine
Sizmek has added three new executives to its Southeast Asian Programmatic Business Unit, including digital industry veteran Po Yean Ng (pic) to head up Asia-wide operations.
IPA Bellwether Report Q1 2016
April 25, 2016, ExchangeWire
“The marketing industry is clearly impacted by the current global economic climate. It’s unsurprising to see an increase in internet ad spend, given it offers a high degree of measurability and targeting, and, consequently, return on investment. But this trend is masked under a cloud of economic uncertainty. The reduction in sales promotion and direct marketing reinforces the decline of single-shot marketing to more effective practices that better capture the ‘always on’ consumer, such as cross-device digital marketing.” - Ricky Liversidge, CMO, Sizmek
What You Didn’t Know About Optimising Viewability in RTB
April 22, 2016, AdNews
Viewability is a vexed issue in digital advertising. A recent study conducted by the team behind our Sizmek's Peer39 machine learning engine shows that the majority of websites have shockingly consistent viewable rates.
For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism
April 19, 2016, MediaPost
With mobile ad spending expected to be twice the size of the desktop market by the end of 2017 (according to eMarketer), it’s safe to say that every advertiser has (or will have) a mobile component in place for every campaign they run going forward.
From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek
April 18, 2016, ExchangeWire
In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen, CEO, Sizmek, tells ExchangeWire what this new product offering means for the second-biggest player in the ad-serving market and the ability for it to help clients embrace omnichannel marketing strategy and execution.
Online Video Lacks 'Standardised Currency and Transparency'
April 07, 2016, AdNews
Neil Nguyen, the CEO of Sizmek, says that on the whole more clients are investing in online video advertising than before, a market that YouTube dominates with 75% of online video content consumption.
Sizmek Launches New Open Ad Management Platform for Multi-Devices
April 05, 2016, Digital Market Asia
More than just ad serving, MDX-NXT brings more speed and efficiency to the trafficking process and faster access to data.
Sizmek Announces Next Generation Open Ad Management
April 05, 2016, MobileMarketing
Multi-screen ad management platform Sizmek has announced a huge overhaul of its ad tech stack, transforming its service into what it describes as a ‘cloud-based modular suite’, called MDX-NTX.
Sizmek Releases Next-Generation Open Ad-Management Platform
April 04, 2016, MediaPost
Sizmek announced the launch of MDX-NXT, an open ad-management platform. Two years in development, the platform enables customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all digital channels and touchpoints: mobile phones, desktops, tablets, in-store.
Seismic Changes Come To Sizmek’s Stack
April 04, 2016, AdExchanger
Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT.
Drawbridge Cross-Device Platform Now Offers Granular Contextual Targeting from Page-Level Intelligence Leader Peer39 by Sizmek
March 24, 2016, MarTech Advisor
Drawbridge, the anonymized digital identity company, has partnered with Peer39® by Sizmek, the world’s largest cookie-free targeting solution, to directly integrate Peer39’s contextual relevance data into the Drawbridge Cross-Device Platform.
Tech in a Cold Climate: Should the Industry Consolidate or Cooperate?
March 21, 2016, AdTech Daily
A major shake-out of the ad tech industry is imminent and there are two options for the unwieldy ecosystem – consolidation or cooperation. So which route will be the most effective in the long term and why?
Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
March 17, 2016, MediaPost
Sizmek announced that its clients can now execute private marketplace (PMP) programmatic transactions through StrikeAd, a mobile-first programmatic solution.
Facebook's Abandonment Of Multichannel DSP Raises More Questions
March 16, 2016, MediaPost
As one of the largest media platforms in existence, Facebook has done an incredible job applying its technology to place the right content in front of the right people at the right time, and could singlehandedly be responsible for spawning the $100 billion mobile advertising market. So what went wrong?
7 Best-Practice Tips for Mobile Video Advertising
March 16, 2016, Mobile Marketer
With Mobile World Congress just behind us, mobile marketing strategies have been top of mind, so let us take a closer look at seven best practices that will ensure that marketers can capture users’ attention with their mobile video advertising.
Agencies Need to Simplify Ad Tech for Marketers or Lose Out to Consultancies Says Sizmek Boss
March 03, 2016, mUmBRELLA
Talking to mUmBRELLA Asia in Singapore, Neil Nguyen, president and CEO of the Austin, Texas-based firm, said that a low barrier to entry for ad tech players has given rise to a raft of smaller, niche players claiming to do “anything and everything,” and the market lacks differentiation and transparency.
Being Seen: Reducing the Risks Around Viewability
February 29, 2016, MarTech Advisor
Last month, it was announced that online ad fraud is expected to cost brands $7.2bn globally in 2016, because of an infiltration of botnets, networks of computers infected with malicious software. Ben Walmsley, Sizmek's regional vice president for Northern Europe, discusses.
Today's Super Bowl Advertising Is Entirely Different Ball Game
February 05, 2016, MediaPost
As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, lengthy immersions, it’s critical to have the right strategies in place to enable these high-impact experiences.
In Programmatic Advertising, Technology Is A Tool, Not A Strategy
January 28, MediaPost
Advertising technology at its core is designed to foster this environment. But in order to prevent consumer disfavor and more ad blocking, players must move away from the idea that technologies like programmatic are a strategy.
Interoperability: Why It Must Become the New Industry Standard
January 26, 2016, ExchangeWire
Interoperability will become the buzzword for 2016, so why is it essential for the future of ad tech? Ben Walmsley, regional VP Northern Europe, Sizmek tells ExchangeWire why the ability for systems to communicate and exchange data across organisational boundaries is the sustainable option to achieve common marketing goals.
Walking The Tightrope Between Effective Targeting And Alarming Your Audience
January 14, WallBlog
In a relentless quest for innovation and efficiency, online marketing seems to have ignored real-world etiquette. Consumers are often taken aback by how much brands track their online activity to deliver highly personalised ads, leaving them feeling that their privacy has been violated.
Sizmek Earns Desktop, Mobile Web And In-App MRC Accreditation
January 14, 2016, MediaPost
Open ad management company Sizmek announced it now has desktop, mobile Web and in-app Media Rating Council accreditation (the only company with ad-serving functionality to claim all three accreditations.)
Industry Thought Leaders Share Predictions for 2016
January 04, 2016, ExchangeWire
ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, including Sizmek's Regional VP of Northern Europe, Ben Walmsley.